Paddy Power Sister Sites
Paddy Power sister sites include Paddy Power Bingo, Paddy Power Vegas, Paddy Power Games, Betfair, Poker Stars, Sky Bet, Sky Vegas and Sky Casino. Paddy Power is part of Flutter Entertainment Plc.
Sites like Paddy Power
Paddy Power Sister Sites 2024
Betfair
Betfair is just as much of a massive entity in the sports betting industry as Paddy Power. In its 20-plus years of operation the sports betting company, which is now under the Flutter Entertainment Plc banner after a significant merger, has attracted over 1 million customers. If the online reviews are anything to go by, they’re happy customers too. In the 2020s Betfair is continuing to set itself apart by allowing players to lay the odds instead of just backing them. This means that registered players at Betfair can play and bet against their fellow sports betters. Another popular perk of the Paddy Power sister sites is the ability to live stream all of the big games, and the reliability of the app which provides seamless access to the sportsbook.
Some of the biggest sports covered at Betfair include Horseracing, Greyhound Racing, Rugby League, Golf, Snooker, Cricket and Football. To complement the endless array of in-play games, Betfair attached a casino to their sportsbook, which allows players with funded accounts to spin the best new online slot games, discover classic slots, and play for massive progressive jackpot prizes. In a very similar way to its Paddy Power sister site, Betfair also delivers an expansive selection of live casino games, game shows and video table games. Amongst players at Betfair, the most popular casino games include Betfair Roulette Live, Blackjack Lobby Live, Who Wants to Be a Millionaire Live Roulette, Crazy Time and Live Quantum Roulette.
Paddy Power Games
Paddy Power Games holds one of the biggest collections of online slot games in the Paddy Power sister sites family. There is almost a daunting array of titles to explore, but the online casino makes it easy to find the most suitable games – and that goes whether you are spinning on mobile, laptop or tablet. Since the casino launched in 2004, the casino has had an exceptionally successful run – despite it looking rather dated. Many of the titles available on Paddy Power Games are also available to play on mobile, including some of the most popular games, Snakes & Ladders Mega Dice, Fishin Frenzy Fortune Spins, Doggy Riches, Shark Blitz and Gold Strike Bonanza Jackpot King. As this is a Paddy Power casino brand, there is plenty of custom live casino content, including Live Paddy Power Blackjack, Live Paddy Power Elite Jackpot and Live Paddy Power Private Blackjack. The live game shows are also incredibly hot content at Paddy Power Games; players can’t get enough of Live Football Roulette x100, Age of the Gods Bonus Roulette, Buffalo Blitz Live, The Money Drop Live and Monopoly Live. But fans of classic games fear not, there are ample tables for traditionalists at the Paddy Power sister site.
Another great addition to the casino is the collection of Jackpot King online slot games from blueprint which can randomly pay players a royal pot that must drop before it hits £3,500, a regal pot that has to drop before it reaches £35,000 and the jackpot king prize pot which could land players with multi-million prizes. In comparison to Betfair and Paddy Power Vegas, Paddy Power Games has a slightly more traditional feel, both in terms of the aesthetic of the site and the curation of games that tend to stick to the more classic style of video slot games. While this isn’t a criticism, it is definitely something to consider before you decide which platform to stake at.
Paddy Power Vegas
Just like Vegas is the only answer when you are considering a getaway that incorporates casinos with glitz and glamour, Paddy Power Vegas is the only option for players that want to stay inside the Paddy Power sister sites family and enjoy some Las Vegas high vibes. Paddy Power did away with their usual dark green colour scheme and painted a splash of purple onto the lavish casino, but judging by the top games, this Vegas-style casino still has a male audience in mind. Vegas lovers can’t get enough of Big Fishing, Last Chance Saloon, Dynamic Riches Megaways, Paddy Power Gold On Tour and Wild Wild Web. The only thing that is more macho Americana than that is Bruce Springsteen. Which is to say, Paddy Power Vegas executed its vision extremely well. To make it truly Vegas-y, they provided ample opportunities to land life-changing progressive jackpots to all players spinning the eligible games. The Paddy Power sister site offers daily booster jackpots, hourly jackpots and daily jackpots to all players spinning Red Tiger Gaming slots, including 1942 Sky Warrior, Hot Hot Chilli Pot, Primate King and Treasure Mine Power Reels.
Just like the iconic neon strip in Nevada, Paddy Power Vegas is never behind on trends. Alongside the exclusive content, players will often get first access to an array of new games. The only slight downside to Paddy Power Vegas is their lack of regular reload promotions that are available to registered and depositing members.
Paddy Power Bingo
Who said that sportsbook and bingo sites don’t mix? Whoever it was, point them in the direction of the ground-breaking Paddy Power sister site, Paddy Power Bingo. Unlike Paddy Power Vegas, there is an almost endless rolling arrangement of reload bonus promotions, and there is just as much versatility in the game library. The heart of Paddy Power Bingo is, unsurprisingly, the Bingo Games, which come in 75, 80 and 90 ball variety, and there is a fair few franchised rooms that players will be immediately familiar with, including Deal or No Deal Bingo 90, Age of the Gods Bingo 90 and Rainbow Riches.
For Bingo players that want to dabble with other game formats, there is a heady collection of online slot games, jackpot games, Slingo games and scratch ticket games. The only games that have been left out of the mix are live casino games and video table games – anyone mourning the absence of those games would be better placed at Paddy Power Vegas, Paddy Power Games or Bet Fair. Most of the top games fit in with the cute bubblegum theme of the casino and bingo site, including Sweet as Candy Prize Lines, Rainbow Jackpots, Fruity Bonanza Scatter Drops and Stacked Valentine Hearts.
Poker Stars
We’re heading into what some people might consider to be controversial territory by including Poker Stars (also styled as PokerStars and Poker Stars UK) in our list of Paddy Power sister sites. That’s because Poker Stars isn’t under the PPB GE Limited umbrella and so isn’t technically part of the same parent company as Paddy Power and Betfair. However, the company that owns Poker Stars belongs to Flutter Entertainment Plc – and so does PPB GE Limited. You can think of Flutter Entertainment Plc as a casino network supergroup bringing together some of the biggest and best-known sports betting and iGaming brands in the UK – and Poker Stars is a big part of that.
There might be a couple of poker sites in the UK as popular as Poker Stars, but none that are more popular. In fact, the fame and popularity of Poker Stars goes beyond the UK. This is one of the most famous poker sites in the world and regularly stages big-money real-world tournaments. For players who just want to play online, though, Poker Stars has plenty to offer. That goes for poker rookies just as much as it goes for poker veterans and card sharks. “Poker Stars Learn” is the online equivalent of a poker academy for people who want to learn the game. Once they feel they’ve sufficiently developed their skills, they can move on to the Poker Stars tournament. One day, if you’re good enough, you could find yourself playing against the Neymar Jr X Poker Stars team. This is a site that sees itself as the ultimate home of poker on the internet, and it’s hard to disagree with that assessment.
Sky Casino
It’s amazing to think that Sky Casino (and all of the other Sky Betting and Gaming brands) are Paddy Power sister sites, but it’s true. Like Poker Stars, Sky Casino became a Paddy Power sister site when its entire group was acquired by Flutter Entertainment Plc. Bonne Terre Limited – the company that’s nominally responsible for running the Sky iGaming group – still exists, but only as a Flutter Entertainment Plc property. We suspect that most players will have heard of Sky Casino because of the high profile it enjoys in the UK. It’s the second-oldest of the official Sky betting brands, having been available to players since 2014.
Each of the Sky betting brands attempts to bring something different to players. With Sky Casino, there’s a strong emphasis on online slots, although the people behind the casino would also like you to be aware that Sky Casino offers live dealer card tables, roulette, and access to the exclusive VIP Sky Players club as part of the bargain. New players also get a warm welcome at Sky Casino thanks to an offer that sees £60 in bonus funds awarded for just a £10 deposit. The bonus is attached to an x40 wagering requirement, so be aware of that before you get too excited about the prospect of being able to withdraw bonus winnings. Even something as simple as playing online slots can become competitive at Sky Casino thanks to the site’s “Slots Leaderboard,” which tells you how your best performance ranks against other players at the site. Players who rank high on the leaderboard are rewarded with free spins and cash bonuses of up to £1000.
Sky Vegas
Sky Vegas is the oldest swinger in town when it comes to Sky’s casino division. Sky Vegas launched back in 2003 when the idea of playing casino games on the internet was still in the process of catching on with the public. Back then, the famous site looked and played very differently from the behemoth that it is today. The original version of Sky Vegas contained just three casino games, all of which came with fixed odds. The site’s selling point was that it could be played in a web browser rather than requiring a software download. Nowadays, we take such things for granted, but Sky Vegas was a pioneer. The idea caught on, and before long, Sky Vegas had its own television channel on the Sky Network, but it was discontinued in 2011.
We’ve seen the Sky betting brands, including Sky Vegas, change hands for big money a couple of times in recent years. The first time was in 2018, when the brands were sold to the Stars Group for £3.4bn. Flutter Entertainment Plc then came along and bought the entire Stars Group in 2020, which is when Sky Vegas joined the Paddy Power sister sites family. Today, Sky Vegas is one of the most glamorous and best-known online casino sites in the UK. It’s advertised on television frequently – especially on its home network – and usually includes a no deposit welcome offer of fifty free spins for new players. Those who go on to make a deposit of at least £10 get a further two hundred free spins. None of those spins come with any wagering requirements attached to them, which is almost unheard of in the modern iGaming world. Sky Casino might have a larger portfolio of casino games, but there are many players who believe that Sky Vegas offers better value.
Sky Bet
Sky Vegas might be the oldest of the Sky casino brands, but Sky Bet is the overall oldest member of the family. It was created in July 2002 when BSkyB bought the Sports Internet Group and rebranded it. Since then, Sky Bet has relentlessly gone from strength to strength. Its parent acquired UK Betting and TotalBet in 2006 and consolidated them into Sky Bet, and then took over the old Sky Vegas television channel in 2011. The channel is still on air to this day, providing the Sky Bet brand with endless free promotion. You’ll also see the Sky Bet name mentioned every time sports are covered on the Sky TV network and when any professional football game outside the Premier League is broadcast in the UK. The next three divisions below the Premier League are directly sponsored by Sky Bet and are known as the Sky Bet Championship, Sky Bet League One and Sky Bet League Two, respectively.
Sky Bet is the most similar of all of the Paddy Power sister sites save for Betfair. That’s because they share the same sports betting focus. However, each of the sports-focused Paddy Power sister sites has a different personality. Paddy Power is the “cheeky” brand that offers odds on anything you like and openly courts controversy. Betfair is “the professional’s choice,” offering a comprehensive exchange and lay betting. Sky Bet is somewhere between the two, with a more user-friendly interface than Betfair but a more straight-laced approach than Paddy Power. Whatever sporting, political or entertainment matter you want to bet on at Sky Bet, you should be able to find the odds that you’re looking for with a minimum of fuss.
Paddy Power News
: If you want to place winning bets on the Man City V Sparta Prague match, read the Paddy Power blog ahead of the clash. The upcoming Champions League fixture at the Etihad Stadium sees Manchester City aiming to strengthen their position in the tournament against Sparta Prague. Despite some predicting a straightforward match for City, the betting odds suggest there could be value beyond a simple win for the home side. Notably, Paddy Power’s Paddy Murphy has identified a potential value bet with both teams scoring. Given City’s mixed defensive record this season, with only three clean sheets in 12 games and just one in their home games, Sparta Prague’s consistent scoring in away games lends credence to this tip. Bernardo Silva is also spotlighted as a player likely to be on target, reflecting his consistent performance both in domestic and European matches.
Additionally, the betting tip that combines City scoring, obtaining more than five corners, and Sparta Prague accumulating at least two cards captures the dynamic nature of what’s expected to be an aggressively contested match. This multi-faceted bet takes into account City’s attacking style and the likely defensive pressure from Sparta Prague, which often leads to infractions. Another interesting wager considers the possibility of each team securing at least one corner and one shot on target in each half, a reflection of both sides’ ability to create chances even in tight matches. This bet aims to capitalise on the observed vulnerabilities in City’s defence and Sparta’s capability to strike on the counter.
: Paddy Power recently got its members hyped up for the Jake Paul v Mike Tyson match, which is set to take place on 15 November at the AT&T Stadium in Texas. This highly anticipated clash marks a major event in the boxing calendar as the YouTuber-turned-fighter Jake Paul squares off against the former heavyweight champion Mike Tyson. Originally slated for July, the fight had to be postponed due to medical reasons, but now the date is set, and both fighters are gearing up for an intense showdown. While Paul may not have the extensive boxing pedigree of Tyson, his influence and reach in the sport are undeniable, attracting a massive audience and substantial pay-per-view numbers. Despite facing criticism from traditional boxing fans, his match-ups have consistently generated significant attention.
Tyson, although well past his prime, remains a formidable figure in the boxing world, and fans are eager to see if he can still bring his legendary power to the ring. Paddy Power sister sites have made it clear that Jake Paul is the favourite in this bout, given his recent performances and younger age. Punters are already placing their bets, with odds heavily favouring Paul over Tyson. If you head over to the bookmaker, you will find a plethora of betting opportunities, including the chance to bet on a draw, which is considered a long shot. The undercard for this event is stacked with talent, including a title fight between Katie Taylor and Amanda Serrano, a clash between Julio César Chávez Jr and Darren Till, as well as bouts featuring Ashton Sylve and Neeraj Goyat.
: On the 20th of August, the Paddy Power blog revealed some insights into the bets placed with their sportsbook on the eagerly anticipated opening weekend of the 24 / 25 Premier League season. The update highlights the impressive success of their ongoing Super Sub offer, which has already resulted in a substantial number of winning bets. The offer, which allows a bet to roll over to a substitute player if the original selection hasn’t yet delivered on the pitch, has become a popular feature among punters. According to the article, nearly 20,000 bets were won thanks to this promotion during the first matches of the new Premier League season alone. This follows a trend established during Euro 2024, where over 100,000 winning bets were secured under the same offer.
The Super Sub offer has proven to be a game-changer, particularly in situations where substitutions play a critical role in the outcome of a match. Paddy Power’s commitment to providing value to its customers is evident as they continue to run this promotion throughout the current season, giving bettors added confidence and a safety net if their initial pick doesn’t perform as expected. The in-house blog emphasises the significance of this promotion in adding excitement to betting on the Premier League, ensuring that even the most dramatic in-game changes can still result in a win for the bettor. With the season just beginning, it will be interesting to see how many more bets will benefit from this innovative feature as the matches progress.
: If your favourite part of enjoying the Olympics is betting on outright markets, Paddy Power News has recently revealed seven of Paddy Power’s best outright markets. Starting with the Men’s 100m, Noah Lyles is pegged as the favourite, arriving in Paris with a stellar 9.81s run in London under his belt, ready to outpace rivals like Kishane Thompson. Lyles odds on becoming a gold medallist are currently 6 / 4. Meanwhile, in the 400m, Matthew Hudson-Smith from Britain, has smashed records with a new European best of 43.74s, turning his previous setbacks into a hunt for Olympic gold; Paddy Power is currently backing Hudson-Smith at 11 / 8. Distance running offers another heated battleground where Norwegian prodigy Jakob Ingebrigtsen is the top tip for both the 1500m and 5000m races. Having consistently won gold at the European Championships and clocking a formidable 3:26.73 in Monaco, Ingebrigtsen appears unstoppable, which is reflected in the betting markets; currently, bettors can back him to win the 1500m at 1 / 2 or the 5000m at 4 / 9.
In the pool, Adam Peaty from Britain aims to transcend his mental health battles and previous Olympic successes by targeting an unprecedented third consecutive gold in the 100m breaststroke, his recent trials hint at another world record attempt, as do the Paddy Power odds of 13 / 10 of him picking up gold Shifting to team sports, the Canadian men’s basketball team emerges as a strong contender. After securing a win over the USA in a recent World Cup play-off, their roster brimming with NBA talent, including Shai Gilgeous-Alexander and RJ Barrett, is positioned well for a podium finish. Finally, in women’s handball, France looks to defend their title on home turf, backed by an almost flawless match-winning streak and stars like Pauletta Foppa and Léna Grandveau steering their course.
: If you were in two minds about backing England before they hit the pitch to play against Slovenia, the 40 / 1 odds on England to win at Paddy Power may give you all the persuasion you need to pin your hopes on the squad. The boosted odds are a significant improvement over the standard market prices and represent a fantastic opportunity for those looking to make a bold bet on the Three Lions. The match against Slovenia is set to be a thrilling encounter, with England keen to secure a strong result. The team has been preparing rigorously, and fans are eagerly awaiting to see how they perform on the international stage. With key players in top form, the squad’s confidence is high, and the expectation is that they will deliver a solid performance. Slovenia, however, is not to be underestimated, and the game promises to be a competitive one.
To take advantage of this offer, new customers need to sign up with Paddy Power and place their first bet on England to win. The process is straightforward: after registering, simply deposit and place a £1 bet on England at the enhanced odds of 40 / 1. If England secures the victory, winnings will be paid out in free bets rather than cash. This promotion is only available for a limited time and requires new customers to act quickly to capitalise on these exceptional odds. This boosted odds offer is a prime example of how Paddy Power aims to engage new bettors and provide them with lucrative opportunities. By offering such attractive odds, the bookmaker is encouraging fans to get involved and show their support for England.
: Paddy Power is currently evaluating the potential candidates for the next Manchester United manager as Erik ten Hag’s future at Old Trafford looks increasingly uncertain. Despite leading the team to three finals and securing two trophies over the past two seasons, recent struggles have cast doubt on his tenure. United’s disappointing eighth-place finish in the Premier League, coupled with 14 league defeats and poor performances in Europe, has heightened the speculation about a managerial change. The FA Cup win over Manchester City provided a brief respite, but it hasn’t fully masked the underlying issues. The frontrunner to replace Ten Hag is Mauricio Pochettino, who recently departed Chelsea. His tenure at Stamford Bridge might not have been stellar, but his success with Tottenham makes him a viable candidate.
Another strong contender is Kieran McKenna, whose impressive record with Ipswich Town, achieving back-to-back promotions to the Premier League, has caught the eye. McKenna’s familiarity with Manchester United, having served under previous managers, could be advantageous. Roberto De Zerbi, who unexpectedly left Brighton after securing European football for the club, is also in the mix. His achievements on the south coast have made him a sought-after manager across Europe. Thomas Tuchel, despite a challenging stint at Bayern Munich, is considered due to his Premier League experience and availability. Gareth Southgate, potentially leaving his role with the England national team after the Euros, is another name being considered for his leadership qualities. Other candidates include Thomas Frank of Brentford, known for his remarkable job in stabilising the club in the Premier League, and Graham Potter, whose brief Chelsea tenure didn’t diminish his reputation from his time at Brighton.
: This week, speculation is rife across Paddy Power sister sites about who will take over as the next manager of the Republic of Ireland national football team, following the end of Stephen Kenny’s tenure. The search for a new manager continues to intrigue fans and bettors alike, as the Football Association of Ireland (FAI) missed its initial April deadline to find a replacement, with a new expected appointment by September. Meanwhile, John O’Shea has agreed to continue as interim manager for the upcoming June friendlies against Hungary and Portugal, offering him another opportunity to stake his claim for the permanent role. Among the leading candidates, John O’Shea is seen as a potential favourite, bringing a deep understanding of the team dynamics from his time as a player and part of Kenny’s backroom staff. Chris Hughton is another strong contender, known for his defensive coaching strategies and his extensive managerial experience in England, though his recent stints have been less than stellar.
Steve Bruce and Roy Keane are also in the mix, with Bruce bringing years of managerial experience and Keane providing a no-nonsense approach that could galvanise the squad. Ole Gunnar Solskjaer emerges as a surprising frontrunner, with his recent managerial role at Manchester United potentially providing the tactical acumen needed to revitalise Ireland’s fortunes. Solskjaer’s appointment would be a popular choice among fans, aligning with the energetic chants of ‘Ole, Ole, Ole’ already common in the stands. Lesser-known but equally capable candidates like Lee Carsley and Willy Sagnol bring success from youth and international levels, presenting fresh tactical perspectives. Former players like Robbie Keane and Damien Duff are also considered, offering a blend of international experience and a direct understanding of Irish football culture.
Paddy Power Review 2024
Paddy Power Welcome Offers
Paddy Power is a popular brand and sports betting site known by many, so their welcome offer should be a good place to start. For the casino players, Paddy Power will give you up to 150 free spins to use on the daily jackpot games, after depositing your first £10. For all of the sports fans, Paddy Power promise you refund your first £10 bet if it loses, which is a great way to get people involved, as there really is not much to lose.
About Flutter Entertainment Plc
Paddy Power is currently under the management of Flutter Entertainment Plc, and this has been the case since 2016. Before this, however, Paddy Power was actually established all the way back in 1988 in Ireland. Paddy Power was originally known for its high-street betting shops, which do still exist, but with the rise of the digital age, it has moved online into a space where it can flourish and grow even further. Flutter Entertainment was created as a merger for both Paddy Power and Betfair, two very large gambling giants in the industry today. Under the management of Flutter Entertainment are a lot of online gaming brands such as the Sky brands, Poker Stars, and of course Betfair and Paddy Power. Their most recent acquisition is the bingo giant, Tombola, which has helped to expand their portfolio even more.
Many of you will know of Paddy Power from the recognisable green and white store and logo that could be found in many UK locations, but with their huge success has also come some criticism. Paddy Power have come under fire for their numerous controversial publicity stunts and adverts, with the Advertising Standards Agency receiving thousands of complaints over the years. However, this has not deterred their success as they are still reigning as one of the biggest and most popular sports betting and casino sites out there today.
Monthly Promotions
As well as the two good welcome offers, Paddy Power has an almost endless list of additional site-wide promotions for both their casino players and the sports fans. There are too many individual promotions to tell you about in detail, so we can tell you about some of the best ones. There is a £5,000 prize pot that can be won after answering a number of sports-related questions. The prize pot might decrease, but the maximum prize to win is £5,000, which is a fun and unique addition to add to their sports promotions.
Paddy Power also likes to offer extra cash on top of bets for certain sports, such as horse racing, and also guarantee best odds for players on horse racing. For the casino players there are daily free spins as well as weekly prize drops with huge jackpots. You can also join Paddy’s rewards club to get weekly prizes and bonuses. For the bonus and promotion lovers out there, Paddy Power is definitely the place for you.
Pros and Cons of Paddy Power
Pros
The promotions and gaming options for both sports and casino are almost endless, something you can never have too much of.
This is a popular brand and site, so it has “street cred.” Enough people play here regularly and enjoy it for us to know that it is a worthwhile site to visit.
Cons
Paddy Power have been involved in a lot of controversy and scandals over the years.
There is not many options available for contacting Paddy Power for players who require additional assistance, with only a live chat available.
Featured Slots and Games
Since Paddy Power’s main focus is sports, this is what they lead with, and with their success has come a massive selection of sports to choose from, with there even being some non-sport related betting options – such as politics! There really is something for everyone here, with a huge list to choose from. The featured sports include football and horse racing, as well as a section to show all of the in-play games.
Over on the casino side of Paddy Power, there is a “Paddy’s Favourites” section, which has all of the best games (according to Paddy Power). Some of these games include Medusa Gems, Big Bass Splash, Dynamite Riches Megaways, and many more. There are also daily jackpots of offer with huge cash prizes that drop every day. As well as this, there is a live casino, along with other gaming sections like bingo, poker, and fantasy. Paddy Power are definitely expanding their brand with all of these additional features.
Deposit and Withdrawal Methods
At Paddy Power the usual payment methods are accepted, as well as a few more. There is a full help section that covers all payment information for Paddy Power players. The methods that are accepted include Visa, MasterCard, Apple Pay, PayPal, Skrill, and a few more. The minimum deposit required differs from each payment method, but for Visa/MasterCard it is £5, and will process immediately. For withdrawals, you can withdraw as little as £0.01 and this may take up to 2-3 working days.
Customer Support and Licence
On the help section of Paddy Power there is a live chat feature available for players if the FAQ does not answer their query. There is no email or phone contact available here though, and this may put some players off, with a lot of the complaints coming from this issue.
Paddy Power is licensed by both the UK Gambling Commission and the Malta Gaming Authority so it is a safe and secure site for UK players to visit and enjoy.
Paddy Power – Our Verdict
Many of you will have already heard of Paddy Power, whether this is for a good reason or a bad one. But if you have managed to escape the knowledge of this site and brand, we would recommend you check it out for yourself. For promotion and offer lovers, Paddy Power has it all, but there are some negative customer reviews out there from visitors to Paddy Power, which is not ideal but to be expected from a large brand like this one. Overall, we would suggest you check out this brand for yourself, whether you are a sports or a casino fan.
Even More About Paddy Power
Paddy Power Adverts
If Paddy Power can be distinguished from other online bookmakers by anything, it is their sense of humour, which can be noted in everything from their tweets to their blog to their adverts. In August 2023, one of the gambling brand’s ads tackled the question, “Are billionaires ruining football?”, in one of the most comedic ways possible. The advert opens with a man sitting in a pub proclaiming his team has something that money can’t buy, history, legacy, and community; then, someone bursts into the boozer to break the news that the team has been bought out by an oil baron. The first man breaks into song, singing that his ethics and fears are gone; he is then joined by a chorus of, “We’ve been mid-table for too many years”. Once the entire pub is in on the musical action, they break out into the streets, chanting “Transfer money”, which is where the ad ends with a voice-over which observes how the football fans have changed their tune. But the comedy value doesn’t end there; the fan from the opening of the Paddy Power advert attempts to buy an annual season ticket only to be told that there is a 12-month waiting list.
Paddy Power Sponsorships and Brand Ambassadors
One of the most recent sponsorships for Paddy Power has seen the online bookmaker become the official betting partner for the 2024 PDC World Darts Championship. The sponsorship, which resulted in the creation of videos with PDC stars Michael van Gerwen, Peter Wright, and Gerwyn Price, was officially announced on the Paddy Power blog on the 23rd of July 2023.
Paddy Power has also recently proudly announced itself as the proud sponsor of the York Racecourse, making the Irish betting brand integral to the Dante Festival, which has become an integral part of the horse racing calendar. Paddy Power is also taking over radio as the official sponsor of Ryan Tubridy’s show on Virgin Radio. Before that, the betting brand became the sponsor of every televised meet in 2021 as the sponsor of all ITV Racing Live Coverage.
On the note of sponsorships, interestingly, in 2019, Paddy Power launched a campaign titled “save our shirt,” advocating for sponsor-free football shirts. Initially, Paddy Power raised eyebrows by announcing a shirt sponsorship deal with Huddersfield Town, featuring a prominent logo. However, this was revealed to be a PR stunt. The true intent was to promote sponsor-free kits, respecting fans’ desire not to be “walking advertising hoardings.” This campaign, created with VCCP and Octagon, included a 90-second film and various media activities. Paddy Power’s stance was a significant shift in the landscape of football shirt sponsorship, which has seen a surge in betting brand visibility – much to the dissatisfaction of anti-gambling lobbyists.
Paddy Power in the Press
Paddy Power frequently generates its own news via the Paddy Power News section of its online platforms, but every now and again, the betting platform’s publicity stunts and other antics make headlines in other online news outlets. One of the best examples of this is when the betting brand offered to escort Just Stop Oil protestors away from sporting events via a blimp. In the summer of 2023, the Irish bookmaker launched a campaign named “Pants to Protestors,” featuring a giant hot air balloon shaped like a pair of green underpants. This initiative, humorously titled P.E.S.T (Protestor Exit Support Team), aimed to provide a novel solution to the growing concern of disruptions at major sporting events like Royal Ascot, Wimbledon, and the Ashes.
You don’t have to be tuned into sports to be aware that sporting events have increasingly become targets for protest groups such as Just Stop Oil. Incidents like a protestor tying himself to a goalpost during a Newcastle vs Everton match and the spraying of orange powder at the World Snooker Championships raised concerns about the safety and enjoyment of these events. Paddy Power’s response to this trend was both light-hearted and pointed. They proposed to offer “free, carbon-neutral hot air balloon rides” to protestors at these events, humorously suggesting that this would give the protestors the high profile they seek, albeit at an altitude of around 300 meters.
Paddy Power Player Reviews
04-Feb-2024 by Dermot
I’ve been using the Paddy Power app for years, and every time I have an issue, it is always resolved quickly. – source: Trustpilot
04-Feb-2024 by Thomas
Paddy Power is the best app around, all the staff are as helpful as you could hope for and the betting markets never disappoint.– source: Trustpilot
03-Feb-2024 by Lee
I have zero trust in this gambling brand; on one occasion, they took my winnings from me after I won a bet, and the customer service team didn’t seem to care. – source: Trustpilot
02-Feb-2024 by Peter
I had a big win this evening and was easily able to withdraw my £1,500 in winnings; I love Paddy Power! – source: Trustpilot
02-Feb-2024 by Bartosz
This company is just as much of a scam as the rest of them. There is no return at all. Apart from a £2 win, I lost £400! – source: Trustpilot
02-Feb-2024 by Will
I tried to use the cashout early feature, and my account was suspended for absolutely no reason, I feel pretty let down and cheated as I lost the bet which I could have won! – source: Trustpilot
01-Feb-2024 by Mr Avinou
I made the mistake of switching from Sky Bet to Paddy Power as they don’t do first-past-the-post refund offers, which are a staple on most other sites! – source: Trustpilot
01-Feb-2024 by Kayleigh
All this site does is rob you and treat you like dirt; they say they will give you goodwill gestures but never do! – source: Trustpilot
01-Feb-2024 by Garry
After placing a bet in error, a member of the customer service team was kind enough to void the bet for me and return my money. – source: Trustpilot
01-Feb-2024 by Dean
Paddy Power never has an issue taking my deposit, but when I tried to claim the 25 free spins I was entitled to, they had me jumping through hoops. – source: Trustpilot