Casinospesialisten.net Tells Us All About the Rise of Mobile iGaming

Mobile iGaming has almost single-handedly propelled the entire gaming industry forward in recent years. It’s built upon traditional casinos and online gaming hubs to bring even your favorite games to the small screen.

Norway is one such country that has benefited very heavily from this, with the Norwegian online gambling market expected to be worth around $785.70 million by 2029. But why has mobile iGaming become so popular?

In this guide we’ll discuss the rise of mobile iGaming and the factors that have resulted in it achieving an extraordinary level of dominance in the overall iGaming industry.

How Big is the iGaming Industry Today?

At Casinospesialisten.net – available at https://www.casinospesialisten.net/ – we’ve found that the horses drawing the iGaming chariot are many and very multi-faceted. They involve a combination of changing player preferences and technological advancements, enabling a new generation of advanced gaming opportunities right inside your pocket.

The iGaming industry is huge and it’s expected to continue to grow. According to the numbers from Grand View Research, iGaming is expected to hit a market value of roughly $153.47 billion by 2030, which is a mammoth annual growth rate of 11.7% annually – definitely a sure sign of success!

Why Has Mobile iGaming Exploded?

The reasons why mobile iGaming has become so very popular can be essentially boiled down to technological advancements, consumer preferences, and the changing regulatory landscape, coming together as part of a perfect “Goldilocks” mix.

Let’s focus on each of these aspects.

Technological Advancements

iGaming relies on technological advancements to function. A decade ago the technology didn’t exist to bring iGaming to smartphones. Although mobile casinos existed, they often consisted of fewer games (and the games that were there lacked the features of their desktop counterparts).

Today, players can enjoy the same games anywhere at any time. Plus many games are actually designed around mobile – rather than simply being desktop games ported down to the small screen with some minor changes.

Advancements in high-speed Internet have also been very critical. Global rollouts of 4G and 5G networks have improved Internet speeds exponentially. Even in third-world countries, most people can enjoy hyper-fast mobile Internet for a few dollars. This has enabled live dealer and virtual reality games to be made for mobile as well.

Apart from the games themselves using improving technologies, various tech advancements have resulted in improved payment technologies. Modern payment solutions allow fast–or even instant–deposits, state-of-the-art security through encryption, and the integration of non-traditional payment methods, even including crypto.

Changing Consumer Preferences

Mobile iGaming would have never achieved the success it did if it wasn’t for the simple market equation of supply and demand. In the past many consumers turned away from mobile iGaming because of technological limitations. But operators have adapted and this has resulted in consumers giving mobile gaming another chance.

So what makes iGaming so attractive to consumers?

• Online Convenience—online platforms are far, far more convenient because they’re available absolutely everywhere and don’t need to adhere to conventional opening hours. Plus these platforms often allow you to play for less or even for free.

• More Games—land-based casinos can only accommodate so many games. Mobile libraries have no limits and it’s become common for casinos to have thousands of active games in their libraries.

• Social Gaming—operators have placed more emphasis on the social aspect of iGaming. Rather than playing in a solo bubble you can now interact with players through chat functions, multiplayer games, or even social media integrations.

Opportunities for engaging with your fellow players – and even with casinos themselves through live dealer games – keep people hooked and encourage them to come back to play, especially if they’ve got an established circle of friends on the platform.

Regulatory Changes

Gaming generally has long suffered because of highly draconian laws against it. Although the U.S. has now grown to become one of the most significant gaming markets in the world, it was only a decade ago when the vast majority of the country outlawed iGaming entirely – Difficult to believe considering how popular it is!

The same goes for other regions around the world. In fact the liberal approach to gambling was extremely rare and confined to key markets, such as the UK. It meant many players simply never had the chance to experience these games – unless they were willing to travel to places like Las Vegas, Atlantic City, Monaco, or Macau.

Operators are also excited to learn that in the future the licensing processes involved in becoming a legal iGaming operator are set to become standardized. Adopting standardization across jurisdictions will make it easier for more brands to enter other markets (and create healthy competition).

Ultimately more competition is a good thing for players because it gives them more options and forces operators to provide more offers, bonuses, and discounts to encourage people to play with them.

Affiliate Marketing

Mobile iGaming isn’t something that became popular organically – despite popular belief. Operators have worked aggressively to promote their apps and encourage people to try them out. Affiliate marketing has been the most popular and impactful marketing solution utilized by operators.

Why is this the case? The gaming industry is very heavily restricted in how and where it can advertise itself. Traditional channels open to other businesses are closed to this industry, even in friendly gambling markets like the UK!

Affiliate marketing has been a cornerstone for player acquisition and increasing the size of the overall market. It’s widely seen as one of the most cost-effective marketing strategies for the industry as a whole because it brings in targeted traffic at a relatively low cost. Through affiliate marketing operators don’t pay for eyeballs—they pay for conversions.

Even as the evolution of mobile iGaming continues, we still expect affiliate marketing to continue to be the primary advertising channel used by operators for as long as restrictions on traditional advertising remain.

Conclusion

The rise of mobile iGaming has been spectacular and the rally is expected to continue in the years ahead. As gambling meets video games, it’s widely expected that the latter will begin to dominate – And we’ve seen a similar rise with eSports. As the two industries come together, this sector should continue to rise at breakneck speeds.

Operators who know how to properly take advantage of it will highly benefit, and as regulations continue to fall worldwide, this emerging market could far dwarf anything the traditional land-based gaming industry has ever achieved in the past.

How do you think iGaming will continue to evolve in the future?