LeoVegas Sister Sites
LeoVegas sister sites include 21.co.uk, Bet UK, Pink Casino and Slot Boss. LeoVegas (leovegas.com) is operated by LeoVegas Gaming plc.
Sites like Leo Vegas
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LeoVegas Sister Sites 2024
Pink Casino
Is Pink Casino specifically aimed at female players? That’s a difficult question to answer. It’s the biggest of the LeoVegas sister sites (although not quite as big as LeoVegas itself) and was definitely aimed at women when it launched in 2013. The whole idea that pink appeals exclusively to women has started to look a little outdated since then, and Pink Casino has changed in the near decade it’s been online. As was evidenced in the latest Pink Casino television commercial that aired in 2019, this is now a casino site that’s as open to male players as it is to female players. Perhaps that’s why splashes of blue have recently been added to the formerly all-pink colour scheme. Pink Casino tries harder than any of the other LeoVegas sister sites to be an “all-rounder,” offering just about everything that a modern discerning player could hope to place wagers on save for sports betting. That’s the only notable omission, but if you’re interested in live casino games, slots, table games, instant win scratch games or bingo, Pink Casino has you more than covered.
Pink Casino prides itself on offering a personalised service. The more you play at this casino, the more personal the offers and promotions you receive will begin to feel. Keep checking the “my offers” page of your account, and you’ll find regular promotions listed just for you, based on your style of play and average deposit amount. There are some offers open to everybody, though, and they start with a welcome offer that could be worth up to £150 with fifty free spins to use up on the legendary Starburst slot. It’s a 100% matched deposit offer, and it’s attached to an x35 wagering requirement. In the context of wagering requirements at other LeoVegas sister sites and elsewhere in the iGaming world, that’s not too bad. The list of other promotions at Pink Casino is long and changes often. Many of the seasonal or short-term promotions are for the live casino and include small amounts of free chips, but they’re dropped and replaced so often that it would be pointless to try to list them here. Double check the terms and conditions of anything you think you might be interested in before you opt into anything you see in this part of the Pink Casino site.
Pink Casino prides itself on being a social casino. All of its bingo rooms tend to be busy, and there are rooms set at 1p per ticket if the chatter is more important to you than the size of the jackpot. If you’re not sure where to start or what to do next at this casino, you could do worse than checking the blog section. Updates don’t appear to be added very often – the most recent additions at the time of our visit were a post about new online slots from October 2021 and a discussion of Egyptian-themed slots from the following month – but topics covered include introductions to poker, how to get free spins, strategy guides for blackjack and other perfect beginner material. The overall impression we have of Pink Casino is that it’s a friendly, welcoming site – and that’s among the greatest praise we could ever give an online casino.
21.co.uk
21 is the perfect number in a hand of blackjack. It’s also a number that appears in the name of dozens of other casino websites, making it difficult for 21.co.uk to stand out not only in the wider world of online casinos but even within the LeoVegas sister sites family. It’s very easy to accidentally land on 21 Casino when you’re looking for 21.co.uk, so we imagine that both casinos occasionally benefit from traffic that was supposed to end up n the other place. Putting the brevity and blandness of the casino’s name aside for a moment, 21.co.uk is a cunningly-disguised version of Pink Casino with a few twists, omissions and additions. The basic layout is the same, but you might not spot that at first because the whole site is decked out in a deep shade of royal blue as opposed to bright pink. The stark difference in colour schemes isn’t the most important variance between Pink Casino and 21.co.uk, though – it has a totally different focus, too.
While Pink Casino offers hundreds of casino games in various categories, 21.co.uk specialises in live casino games. When you arrive on the casino’s homepage, the first thing you’ll see is an introductory offer of £5 as a free bet when you deposit and spend your first £50 within the live casino. Given that the bonus amounts to just ten per cent of the amount spent, it isn’t an especially impressive welcome offer, easily the weakest among the LeoVegas sister sites. Slightly better value for money can be found in the other promotions at 21.co.uk, which include opportunities to earn live casino chips each Monday by playing Lightning Roulette, and further free chips opportunities by playing other games on Fridays. There are promotions that pertain to other areas of interest (online slots, for example) too, but you have to do a lot of scrolling down the promotions page to find them.
We’ve mentioned online slots, and by doing so, we’ve confirmed that slots are among the portfolio of 21.co.uk. They’re joined by table games of the non-live variety and instant win scratch games. Aside from the focus on live dealer games, the biggest single difference between 21.co.uk and Pink Casino is the presence of a sportsbook. You won’t find sportsbooks at every LeoVegas sister site, so the presence of one here gives 21.co.uk a sense of prestige. The footer of 21.co.uk suggests that there’s a grand total of around four hundred casino games at the site. Having taken a good look at the games collection, we think the information in the footer hasn’t been updated for a while. There are more than five hundred by our count, including a collection of Slingo games based on popular online slots like Slingo Rainbow Riches, Slingo Starburst, and Slingo Sweet Bonanza. The only thing missing from the portfolio of 21.co.uk is bingo – but you have plenty of options for playing bingo elsewhere in the LeoVegas sister sites family.
Slot Boss
Slot Boss is a site that would very much like to be the unquestioned boss of the online casino world. The question is whether it has the credentials to fulfil such a role. We’re going to examine those credentials now. You don’t get any credit for guessing what the focus of Slot Boss is – the clue is right there in the casino’s name. All of the LeoVegas sister sites (save for LeoVegas itself) pursue a different niche. With Pink Casino, it’s bingo; with 21.co.uk, it’s live dealer games; and with Slot Boss, it’s (unsurprisingly) slots. Online slots are more popular than almost every other form of iGaming put together, so it makes sense to chase this market, but it’s also the most crowded market in the iGaming world. Having additional sections like Pink Casino’s bingo games and the sportsbook at 21.co.uk help to expand the appeal of the sites. Slot Boss comes across as lesser by comparison because it doesn’t have those additional elements. There’s a live casino, table games and instant win scratch games to do with the main course of slots, but the lack of bingo and sports betting definitely hurts the site when compared to its siblings.
None of the LeoVegas sister sites does an especially good job of rolling out the red carpet to new players, but Slot Boss does better than most. As of the time of writing, the offer here is a 100% matched deposit worth up to a maximum of £150. The bonus funds come with fifty free spins on Rich Wilde and the Book of Dead, which are played at a maximum value of 10p per spin. Anything you’re able to win from those free spins comes wager-free and can be withdrawn as cash immediately, but the matched deposit bonus funds come with an x35 wagering requirement. That’s an average number and falls into the category of “not great, not terrible.” Unfortunately, the only other ongoing promotion at Bonus Boss is a chance to get twenty free spins on the site’s game of the week each week by depositing £20 within the previous seven days. Again, it’s not an awful offer, but we’d expect more powerful promotions from a site on a casino network of this magnitude.
The most recent additions to the Bonus Boss portfolio are its Slingo slots. Given the lack of other options at the site, it might have made sense to add Slingo as a separate menu option to give the casino the appearance of having more depth. Slot Boss has been online since 2013 and prides itself on offering “only the best” online slots. That means it favours keeping the number of slots at the site below one thousand, accepting only those that meet its approval in terms of quality. Even with that being said, 35 different providers are represented within the site’s slots library. You won’t be blown away by the promotions here, but if you’re an online slots fan, you’re likely to find a few hidden gems within its archives that you might never have seen elsewhere.
Bet UK
Bet UK is unlike the other LeoVegas sister sites in that it didn’t begin life on the LeoVegas Gaming plc casino network. It launched in 2012 and used to live an independent existence before being acquired by its current owners in 2018. Since joining the LeoVegas sister sites clan, it’s had the requisite makeover. The Bet UK site is now built around the same template that all of the casinos on this network use, giving them a uniform look. In the case of Bet UK, the makeover was an improvement on its previously dated look. If you’re wondering what persuaded LeoVegas Gaming plc to bring Bet UK on board, consider what we said previously about all of the sites in this family having a different focus. Bet UK covers the one area that the network didn’t previously cover as a priority, which is sports betting. LeoVegas and 21.co.uk might offer access to sports betting, but Bet UK is a whole site built around it.
Bet UK does a far better job incentivising new players to give it a try for sports betting than 21.co.uk does in incentivising new players to give its live tables a visit. When you open an account, deposit £10 into it and spend that £10, Bet UK will give you £30 in free sports bets. There are a couple of caveats with the offer, including a requirement that the qualifying bet has to be wagered on odds of 1.5 or greater. Cashed-out bets don’t qualify, and nor do partially cashed out or voided bets. The £10 must be staked as a single bet rather than broken into smaller bets. It doesn’t matter whether the bet wins or loses. All of the free bets have to be used on four or more selections with odds greater than 1.3. They don’t come with any wagering restrictions, but if you back winners, you don’t get your stake back. That’s far from the end of the story when it comes to Bet UK and promotions – there are over a dozen live casino promotions and a few vouchers you can use on online slots. We might even go so far as to say that this is the most promotion-heavy of all the LeoVegas sister sites.
As you might expect from a sports-focused casino site, sports betting options take up almost all of the space on the sidebar. That includes tips from the legendary jockey Kieran Fallon, who’s a Bet UK brand ambassador and is happy to share his horse racing expertise with visitors to the site. In-play specials also have a dedicated page, as do Bet UK specials, which are enhanced-odds bets you won’t find anywhere else. If you want to watch horse racing, you can do it at Bet UK without even having to place a bet on the race you’re watching. Greyhound racing is also a speciality of the site. You have to scroll down quite a long way to find all of the other betting options, but Bet UK also offers online slots, a live casino, instant win games and table games. It’s a well-supplied casino site as well as being a sports betting paradise, and it arguably deserves to be more popular among sports bettors than it actually is.
LeoVegas News
: Bookies.com has recently published a guide to the fastest withdrawal casinos, featuring several top platforms, including the LeoVegas sister sites. The guide thoroughly investigates the most efficient UK online casinos known for their swift processing of withdrawals, ensuring players can access their winnings with minimal delay. Central to this investigation is a selection of casinos like William Hill, where withdrawals to debit cards are executed swiftly, often within minutes. This is particularly beneficial for those who prefer not to wait the standard duration of one to five business days typically associated with debit card transactions. Other casinos, like BetVictor, offer a ‘FastFunds’ option that guarantees funds within 40 minutes to Visa Debit cardholders, highlighting a significant perk for users. LeoVegas also gets a nod for its quick e-wallet transactions, which contrast with the slower withdrawals typically seen with debit cards.
The guide includes Dream Vegas Casino, where despite a mandatory 24-hour pending period, subsequent withdrawals are expedited, especially via e-wallets, providing funds within a day once processed. The broader scope of the guide also touches on general withdrawal processes. It advises players on the importance of ensuring their accounts are fully verified under the KYC regulations, a mandatory step for all licensed UK casinos before withdrawals can be processed. This process, while sometimes cumbersome, is vital for security and regulatory compliance. The guide also details popular withdrawal methods offered by casinos, including PayPal and Skrill, known for their quick transaction times, often within 24 hours. For those interested in modern methods, it mentions cryptocurrencies like Bitcoin, which can offer even faster withdrawal times.
: As noted by SBC News this week, LeoVegas has expanded its longstanding sponsorship with Atalanta FC for another season. The partnership, which has grown steadily over the years, will now extend into the 2024 / 25 season. This collaboration underscores the solid relationship between the Bergamo football club and LeoVegas.News, which is owned by the company Winga, a subsidiary of the Swedish gaming and entertainment group LeoVegas. This group merged with MGM Resorts International in 2022, aiming to widen its global reach. Romano Zanforlin, Atalanta’s Marketing and Commercial Director, shared his enthusiasm about the renewal, noting the partnership’s importance and its reflection of the club’s ability to meet its goals while pushing for greater achievements. He emphasised the mutual commitment required to strive for higher objectives, indicating the strong synergy between the two organisations.
LeoVegas.News is poised to position itself as a leader in online infotainment within the Italian market, with a focus on expanding its audience through content that offers both global sporting insights and exclusive, behind-the-scenes looks at the football industry. The renewal of this partnership is part of LeoVegas.News’ ambitious initiative to deepen its connection with the Italian sports community and leverage valuable local ties. Paola Maia, Corporate Spokesperson for LeoVegas.News, also highlighted the significance of this ongoing alliance with Atalanta, expressing confidence in the team’s strength, talent, and the passionate support of its fans. She reiterated the shared values and common sporting goals that both entities celebrate, projecting optimism for continued success in the coming season.
: LeoVegas’ name was noted in an article published by Gaming Intelligence on August 15th about a brand-new venture for BetMGM in Brazil. This exciting collaboration, formed between MGM Resorts and Brazil’s preeminent media conglomerate, Grupo Globo, aims to carve a niche in Brazil’s burgeoning iGaming and sports betting landscape. Scheduled for an initial launch in early 2025, pending necessary licensing approvals, the venture will see the BetMGM brand leveraging the extensive technological infrastructure provided by MGM Resorts’ subsidiary, LeoVegas. This partnership promises to harness Grupo Globo’s expansive media influence, which spans multiple popular platforms including TV Globo, SporTV, and Telecine, potentially reaching a daily audience of around 70 million viewers in Brazil. This immense reach could provide BetMGM with unparalleled market penetration capabilities in a region that’s rapidly emerging as a dynamic frontier for the gaming industry.
MGM Resorts CEO & President, Bill Hornbuckle, is enthused by the prospect of entering the Brazilian market, identifying it as a crucial phase in the company’s ambition to dominate the global gaming entertainment landscape. Hornbuckle highlighted the synergistic benefits of this alliance, noting Grupo Globo’s deep-rooted market presence and expertise as instrumental in establishing a formidable early presence in the region. The planned expansion into Brazil represents the third market where BetMGM utilises the LeoVegas platform, following successful implementations in the United Kingdom and the Netherlands. In contrast, BetMGM’s operations in the United States are supported by a different technological backbone provided by Entain. Investor response to this announcement was notably positive, with shares in MGM Resorts International (NYSE) experiencing a 2.34% uplift, reflecting investor confidence in the direction and growth prospects of the company following this announcement.
: The LeoVegas group has expanded once again after the acquisition of Tipico’s US sportsbook. This marks LeoVegas’ second major investment of the year, following their earlier acquisition of game developer Push Gaming. The decision to acquire Tipico’s platform aligns with LeoVegas’ goal to manage its own sportsbook technology across its international markets, offering an exception for markets exclusively served by the BetMGM joint venture. The integration of Tipico’s platform into LeoVegas’ operations will see the latter inheriting a skilled team based in the US, Colombia, and Europe, boosting its capability to deliver top-tier sports betting experiences. The transaction, which is anticipated to conclude in the third quarter of 2024, will see Tipico winding down its US operations.
Gary Fritz, President of MGM Resorts International Interactive, highlighted the acquisition as a pivotal step in MGM’s strategy to bolster its global digital gaming offerings. According to Fritz, this move allows MGM to operate a proprietary sports betting platform that promises to strengthen its market position significantly. Gustaf Hagman, CEO of LeoVegas, emphasised the acquisition’s importance in providing LeoVegas with control over its sportsbook technology, thereby committing to delivering exceptional iGaming experiences globally. This acquisition is poised to have broad impacts on LeoVegas’ technological capabilities and market reach. Earlier this year, LeoVegas’ BetMGM app topped the UK charts for free sports apps on the Apple App Store, showcasing its popularity and the effectiveness of its technology. Further, LeoVegas recently extended its partnership with Playtech to roll out services in the Dutch market, following successful launches in several other European countries and Ontario.
: Just about every website that keeps its focus on the iGaming industry is celebrating Thunderkick’s launch in Ontario, thanks to the LeoVegas sister sites. Thunderkick, an independent slots studio known for its high-quality games, has officially entered the Ontario market by partnering with major operators PokerStars and LeoVegas. This expansion marks a landmark move for Thunderkick as it aims to establish a strong presence in North America, following its recent entry into the US social casino industry. Ontario, a key market for Thunderkick, now joins other important regions like Italy, Portugal, and Sweden in the studio’s growing portfolio. The launch brings a range of acclaimed titles to players in Ontario, including 12 Bolts of Thunder, Xterminate, Midas Golden Touch 2, Beat the Beast: Dragon’s Wrath, and Midas Golden Touch Reborn, all of which will be available within a month. This expansion allows Thunderkick to partner with various operators in the region, a market that has been thriving since it went online in 2022.
This development is part of Thunderkick’s long-term strategy to roll out game releases and commercial deals throughout 2024, underscoring the studio’s commitment to providing top-notch gaming experiences. The collaboration with prominent brands highlights Thunderkick’s ambition to deliver on its strategic goals and solidify its footprint in the continent. In the coming months and years, it is likely that more North American provinces in the Canada and the US will regulate online gaming, offering further opportunities for growth in the iGaming sector, which seems to defy the issues that many other sectors are facing in 2024.
: If you want to see if the LeoVegas sister sites are up to speed with their withdrawal timelines, now you can check with a helpful guide from Oddspedia. This comprehensive overview details everything you need to know about the banking systems at LeoVegas, providing valuable insights for both new and existing users. LeoVegas offers a variety of payment methods to suit different preferences, ensuring that players can deposit and withdraw funds with ease. Popular options include debit cards such as Visa and MasterCard, as well as e-wallets like PayPal, Neteller, and Skrill. For those who prefer prepaid solutions, Paysafecard is also available. Additionally, LeoVegas supports bank transfers and modern payment methods like Apple Pay and Trustly, catering to a wide range of user needs.
When it comes to deposits, the process is straightforward and usually instant. This means that players can start placing bets almost immediately after funding their accounts. The minimum deposit amount is generally set at £10, making it accessible for most users. Withdrawal times, however, can vary depending on the chosen method. E-wallets are typically the fastest, with processing times ranging from a few hours to 24 hours. Credit and debit card withdrawals can take between two to five business days, while bank transfers might require up to seven business days. It’s important to note that LeoVegas aims to process all withdrawal requests within 24 hours, but the total time until the funds appear in your account depends on the payment provider. For security, LeoVegas employs stringent verification procedures. This includes the Know Your Customer (KYC) process, which players must complete before making their first withdrawal. This process ensures that all transactions are secure and that funds are transferred to the rightful account holder.
: This week, the iGaming sector is abuzz with discussions about LeoVegas and Playtech enhancing their partnership, a move that particularly benefits the Dutch market. This collaboration, originally established in 2015, has now extended to include the Netherlands, marking it as the seventh region to benefit from this alliance. Playtech, renowned for its comprehensive gambling solutions including software, services, content, and platform technology, is set to enrich the offerings available on LeoVegas’ platform with a range of casino slots and live casino iGaming options tailored for the Dutch audience. This expansion into Holland follows successful launches in other regions including the UK, Italy, Spain, Denmark, Sweden, and Ontario, demonstrating the partnership’s capability to adapt and thrive in diverse markets. The extension of this partnership not only reinforces the strong bond between LeoVegas and Playtech but also aligns with Playtech’s recent celebration of significant growth, having reported a 7% increase in revenue, reaching £1.7 billion in the last fiscal year.
The Senior Commercial Director at Playtech, Diane Crookes, commented on the flourishing partnership, highlighting it as a central strategy for continued expansion into new territories and exploring fresh opportunities. Remko de Boer, the Netherlands Country Manager at LeoVegas, expressed enthusiasm about bringing Playtech’s esteemed portfolio to the Dutch market, anticipating the delivery of an exceptional iGaming experience to local customers through renowned casino slots and live casino games. This move is poised to diversify LeoVegas’s offerings in the Netherlands, aiming to elevate the gaming experience for Dutch players and strengthen the market presence of both companies in the region.
LeoVegas Review
New Player Welcome Offers
LeoVegas runs a range of content, which is more than reflected in their three welcome packages. There is one for slot spinners, one for live casino punters, and, of course, one for those interested in the sportsbook. For the online slot fans, there is the chance to grab up to 50 free games on Book of Dead, plus up to £100 in bonus cash via a match deposit. The minimum qualifying deposit is £10, and varying wagering restrictions apply.
If you’re more of a live casino lobby frequenter, depositing and staking £10 or more, there is the chance to grab up to £100 in bonus cash. Opt-in is required, and players must make the qualifying wagers within 7 days of joining the casino. For sports bettors that are new to LeoVegas, there is the offer of a 100% profit boost, up to £100, after a qualifying bet of £10 or more has been made by any of the available banking options, excluding Skrill and Neteller.
LeoVegas is owned by LeoVegas Gaming PLC
LeoVegas Gaming PLC is a Malta-based, globally operating entity, which has been licenced by the UK Gambling Commission since 2014. To date, the company has launched 16 state-of-the-art iGaming platforms, but in 2022, the only ones left live are LeoVegas, Slot Boss, Pink Casino, Bet UK and 21.co.uk. The small yet mighty portfolio has seen LeoVegas Gaming PLC become one of the leading iGaming companies in Europe. In the fourth quarter of 2021, the company reported revenue growth which allowed them to bank $111.8 million in projected pre-tax revenue.
LeoVegas Monthly Promotions
There is always a range of promotions that regular live casino players at LeoVegas can benefit from. Some of the best of them currently include Game Show Saturdays, which gives players the chance to win up to £200, just for playing Sweet Bonanza Live or Mega Wheel Live. On Sundays, the live perks are just as sweet, as there are plenty of casino chips up for grabs for players of Live Speed Baccarat. Similar deals are also offered throughout the week on blackjack and roulette games. If you’re more interested in bingo promotions, one of the biggest perks can be found in the Drop Pots Bingo Room, which invites bingo players to bank 1 of 3 jackpots by getting a full house in the generous 90 Ball bingo room.
There are plenty of opportunities for online slot fans to grab some free games on new releases, but if it’s the big bucks you’re after on LeoVegas, you will want to turn your attention to the jackpot games, which allow players to win over £8 million. Sports bettors are also provided for – the best available promotions allow you to take part in the bet prediction contests, if you get the most predictions right, you will climb to the top of the leader board, and be suitably rewarded for getting there.
LeoVegas: Pros and Cons
Pros:
• Great promotions for live casino players.
• 100% mobile-friendly sportsbook casino.
Cons:
• Confusing terms on welcome offers.
• Lower than average withdrawal limits.
Featured Slots and Casino Games
First and foremost, LeoVegas is known for its sportsbook, which covers a wide range of betting markets, with an impressive depth. There is never any shortage of specials on offer, and bettors mostly interested in Rugby Union, Tennis, Horse Racing and Football won’t be feeling against the odds. It is all very classic over in the casino section of the site; there are very few games that have been released in the last 5 years, let alone the last year in the selection of featured games, but for the flashiest titles, such as Vegas Megaways, Bon Bomb Luxpots Megaways and Cash of Command, just head to the new game tab. There is also an expansive range of Must Fall Jackpot games from Red Tiger Gaming, and progressive jackpot games from the one and only, Microgaming.
If only live action will suffice, head into any of the 7 bingo rooms, which all come with the LeoVegas-inspired theme, such as Lion on the Line, Leo’s Legs and Lion’s Den. Or, you can get a taste of the live casino atmosphere. At the last count, there were 18 live games, all exclusive to LeoVegas, including LeoVegas Live Roulette, and LeoVegas Sports Blackjack 2.
Deposit and Withdrawal Methods
LeoVegas permits players to top up their account balance via a range of options, including Trustly, Skrill, Neteller and PayPal. The min deposit and withdrawal amounts are set to £10, however, the bad news is that it can take players 7 days to see their funds in their accounts!
LeoVegas Customer Support and License
The main mode of customer support at LeoVegas is the search function, which takes the same form as the live chat service on most iGaming platforms. Instead of typing your query to a member of the customer care team, you will need to type in keywords, which will then bring up a list of relevant blogs. If you still need help, hit ‘Contact Us’, which will then give you the option of leaving a message, or using the actual live chat service which will connect you to a member of the team.
LeoVegas is fully licenced and regulated by the UKGC under licence, 39198.
LeoVegas – The Verdict
We can hardly go against every award LeoVegas has picked up since 2013 and lead you to believe that it is a sportsbook casino to avoid, but we will advise some caution so as to prevent unrealistic expectations when you make yourself a member of the sportsbook casino. As a sportsbook, there almost certainly could be some more innovative features and a fresher look. As an online slot site, there are drastic improvements to be made in the game library, lest players think that they’ve gone back in time when they see the list of ‘hot featured games’. But as a place for live casino fans to meet, few get it as right as LeoVegas. Between the exciting promotions and sheer range of content, disappointments are few and far between.
Even More About LeoVegas
LeoVegas Adverts
LeoVegas has unleashed some iconic adverts in its time; the majority of which use the iconic lion mascot to establish the gambling brand as the alpha in the sports betting, bingo and casino industries. One of the most notable ads was the ‘Double Vegas’ advert, which was originally released in 2018. The ad starts with a lion donning a suit waiting outside of a flashy trailer, which the comedian and TV personality, Johnny Vegas bursts out of to announce that LeoVegas has more mobile casino games than anyone else – which we’re not convinced is 100% true. The ad states that the size of the game library necessitated two brand ambassadors (the Lion and Johnny Vegas) before the advert continues to explore the less-than-functional dynamic between the two ambassadors. The lengthy 90-second ad then sees each of the ambassadors promoting a different online slot game; while Johnny Vegas did his best to hype up Rainbow Riches, the lion promoted the retro-futuristic game, Neon Reels. For some reason, the two brand ambassadors then decide to jump out of a plane, before heading into a vocal booth where Johnny Vegas attempts to match the lion’s roar. In a nice slice of cultural appropriation, the advert then cuts to a Chinese shopping channel, where people can purchase dolls of Johnny Vegas.
LeoVegas Sponsorships and Brand Ambassadors
Even though gambling sponsors for football teams are going out of style, LeoVegas has managed to cling onto two of its high-profile sponsorships. The gambling platform is currently partnered with the UEFA Champions League finalists, Inter Milan, the League One team, Blackpool FC, and Manchester City. The gambling brand has jumped through every conceivable loophole to stay in the football sponsorship game. For example, after Italy banned front-of-shirt sponsors, LeoVegas settled on its logo appearing on the Inter Milan training kit. LeoVegas has also sponsored the Leicester Tigers Rugby team and Brentford FC.
In 2023, the betting brand also declared its support for EuroPride 2023, an initiative founded to celebrate the LGBTQA+ community via an annual festival, which delivers ten consecutive days of education and entertainment. The festival took place in the capital of Malta from the 7th of September to the 17th; the event culminated in a live performance from the headliner, Christina Aguilera. Before EuroPride 2023, the Malta-based betting brand sponsored multiple local pride events in Malta; the chief financial officer and managing director, Stefan Nelson, was proud to demonstrate the brand’s commitment to ensuring equality for all. Aside from sponsorships, the betting company engrains diversity, equality and inclusion into its own working culture.
LeoVegas in the Press
LeoVegas, acquired by MGM Resorts for $604 million in 2022, powered the UK launch of BetMGM in 2023. It was a significant shift from the expected partnership with Entain. Gustaf Hagman, CEO of LeoVegas, was confident in tackling the challenges of the British market, emphasising the synergy of LeoVegas’ technology and MGM’s Las Vegas heritage. This strategic move positioned BetMGM UK to compete directly with Entain’s established UK brands like Ladbrokes and Coral. Hagman viewed the UK as a fertile ground for innovation in online gaming, promising a superior user experience and rapid expansion capabilities. BetMGM UK aimed to revolutionise the mature UK market with more frequent jackpots and enhanced loyalty rewards, leveraging MGM’s iconic Las Vegas presence. While focused on making BetMGM a success in the UK, it also became apparent in 2023 that LeoVegas also eyes international expansion, marking this launch as a pivotal step in their global growth strategy.
In November 2023, Blackpool Football Club announced a generous initiative sparked by their Principal Partner, LeoVegas, as part of the Club’s 100 Tangerine Dreams celebration. LeoVegas decided to donate their LED advertising package for five upcoming home fixtures, starting with the match against Northampton Town on 28 November. This initiative offered local businesses a unique opportunity to win advertising space, either pitch-facing or crowd-facing, at Blackpool FC’s home games.
Local businesses were invited to participate by nominating themselves via email, with the deadline set for 20 November. Sam Behar, LeoVegas Director of UK/IRE and Sponsorship, highlighted the importance of this gesture, especially considering the crucial Christmas trading period. He emphasised the aim to assist local businesses in gaining awareness for their products and services. Martin Booker, Blackpool FC’s Commercial Manager, praised the gesture, noting the significant exposure opportunities for businesses, especially with TV highlights on major networks.
LeoVegas Player Reviews
31-Jan-2024 by Anon
All of the negative reviews seem to be from sore losers; I got lucky, and the winnings were in my account within minutes. – source: Trustpilot
29-Jan-2024 by Mas
I spent £1,200 on slots and won absolutely nothing; none of the games is a matter of luck; you’re set up to lose. – source: Trustpilot
28-Jan-2024 by Cody
After trying to withdraw £90, I logged in and couldn’t access my account because it wasn’t fully verified – that wasn’t an issue when I was depositing, though. – source: Trustpilot
28-Jan-2024 by Joseph
LeoVegas is refusing to process my withdrawal; a one-star review seems too generous. – source: Trustpilot
26-Jan-2024 by Drew
I made a deposit from my bank account, which didn’t end up in my LeoVegas account; when I tried to resolve the issue, I was just ignored. – source: Trustpilot
25-Jan-2024 by Joe
Don’t fall for the advertised RTP. It’s less than 50% with the infinite number of dead spins you will play – they even cheat on the VIP bonuses. – source: Trustpilot
23-Jan-2024 by Krista
LeoVegas has held my money for over two years after they locked my account. I needed the money, and all I got was excuses. – source: Trustpilot
22-Jan-2024 by Ricardo
LeoVegas is yet another scam gambling site – stay well away unless you want to make donations to the platform. – source: Trustpilot
22-Jan-2024 by Adrian
LeoVegas always processes withdrawals quickly with no messing around or jumping through hoops to get your winnings. – source: Trustpilot
21-Jan-2024 by Shane
The low Trustpilot score is surprising, given that I deposited £10 and withdrew £25 after half an hour of playing! My winnings were in my account within a day. – source: Trustpilot