Kwiff Sister Sites

Kwiff doesn’t have any sister sites, but alternative Kwiff sister sites are listed below. Kwiff (kwiff.co.uk) is operated by Eaton Gate Gaming Limited.

Sites like Kwiff

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Kwiff Sister Sites 2024

Kwiff isn’t like most sports betting companies. Rather than operating within a browser, Kwiff is an app. The Kwiff website exists only to provide information about the app. Eaton Gate Gaming Limited doesn’t operate any other sites, so there are no Kwiff sister sites. You’ve come to this page because you want to see some Kwiff sister sites, so we’ve provided some alternatives you may wish to consider below.

BoyleSports

Sports betting is the sole business of Kwiff, so all of the alternative Kwiff sister sites we suggest will specialise in sports betting. We’ll go off the beaten track with a few of them, but we’re starting with a well-known sports betting brand in the shape of BoyleSports. Depending on where you live in the UK, you might even have come across a branch of BoyleSports in real life. The company does far bigger business on the internet, though, where it’s seen as a horse racing specialist. Unlike other big-name sports betting companies that have extended their remits to offer odds on political or entertainment happenings, BoyleSports sticks rigidly to sports. However, that’s not to say that the Boyle brand hasn’t expanded into other areas in recent years.

The sportsbook that exists at the heart of BoyleSports is a powerful one and offers odds on not only the most popular sports in the UK but also a few professional sports happening elsewhere in the world that aren’t particularly popular domestically. If there aren’t any live sports happening that you want to bet on at the time of your visit, you could instead choose to bet on virtual horse racing, virtual dog races or even virtual football. If you’re a new customer, you can claim a bet bundle worth up to £25 as part of the site’s welcome promotion, and that’s not all. BoyleSports is a portal to all of the other sites in the BoyleSports Enterprises range. They include Boyle Casino, Boyle Poker, Boyle Bingo, Boyle Lotto and more. That makes the BoyleSports brand far more “complete” than Kwiff because of the number of boxes it ticks, but that’s true of almost all of the alternative Kwiff sister sites we’re going to be looking at. BoyleSports probably falls into the category of “solid” rather than “spectacular,” but there will never be anything wrong with a solid, dependable sports betting website.

Fitzdares

Fitzdares markets itself as “the world’s finest bookmaker.” That’s a bold claim, and it’s an impossible one to verify as there’s no non-subjective way to say who the world’s finest bookmaker is. If you were judging such things based on the size of the company, Fitzdares wouldn’t even be in the conversation – but bigger doesn’t always mean better. Rather than trying to focus on a mass audience, Fitzdares instead tries to provide a personalised service tailored to each customer. It’s quite an unusual website in that respect, which is precisely why we think it’s worthy of inclusion on our list of alternative Kwiff sister sites. If you live in London, you might have heard of or even visited The Fitzdares Club in person, where you’ll have been provided with a five-star race day experience. A second Fitzdares Club will soon open in Ontario, Canada, thus extending the Fitzdares Club experience overseas.

In the modern era, most sports betting companies try to serve as masters of all trades. They accept wagers on as many sports as they can muster and often add to their brands with poker, bingo, lottery and casino minisites. In some cases, they launch full-blown sister sites. Again, Fitzdares is different. It’s true to say that you can access a live casino and a regular online slots casino through the Fitzdares website, but they’re little more than side-servings. The main business of Fitzdares is providing the best possible tailored odds on horse racing. There was a time when Fitzdares covered nothing other than horse racing, but it’s opened its sportsbook out a little to include football, tennis and golf. You can’t watch those sports through the Fitzdares website, though, whereas you can watch as many horse races as you like live and even chat with members of the Fitzdares sports team while doing so. The site offers regular perks to its loyal players and pursues a more unique niche than any of our other Kwiff sister sites.

NetBet

We think NetBet is a worthy inclusion among our alternative Kwiff sister sites because while it might be a relatively big name, it’s not on the same level as (for example) Ladbrokes, William Hill, 32Red Sport or 888 Sport. We didn’t want to waste your time with brands of that size because if you’re looking for Kwiff sister sites, we assume you know and have probably played in all those places already. NetBet might be a brand you’ve skipped over, and that’s why we think it’s worth a look. We admit that it’s not “just” a sports betting site – it also offers live casino, casino, lotto, poker and Vegas-style games, but it also hosts a powerful sportsbook that specialises in in-play betting. NetBet claims not only to offer all the best odds but also access to the best markets with the biggest boosts. Almost every sports betting site worth its salt makes the same claims, but with NetBet, there’s some steak to go with the sizzle.

The last two Kwiff sister sites we’ve looked at focus on horse racing, but NetBet is more interested in football. Players can get a £5 free bet every week by placing a £10 accumulator bet on English football fixtures. The accumulator has to cover at least four fixtures to qualify for the free bet. One of the most unique features at NetBet is that you can build your own bet and then add that bet to your accumulator. “Build a bet” features aren’t unusual on modern sports betting websites by any means, but adding them to an accumulator isn’t an option you’ll find in most other places. If you’re the kind of player who thinks they can tell when something exciting is about to happen, NetBet’s in-play betting options include the facility to place a bet on a goal happening within the next thirty seconds, one minute, five minutes or ten minutes. The feature is called “SnapBet,” and is exclusive to NetBet. It’s an idea we can see catching on elsewhere, so don’t be surprised if it shows up at some of our other stand-in Kwiff sister sites in the future.

Unibet

We realise that we’re not offering you a brand you’ve never heard of by listing Unibet among our Kwiff sister sites, but Unibet is a site you might not have given a chance for a while. While Unibet might not appreciate us saying this, it was more popular as a sports betting brand ten years ago than it is now. Sites like Sky Bet, 888 Sport and Paddy Power have eaten up a lot of market share during that time, so Unibet has fallen behind. It’s not a “forgotten” sports betting company, but if you haven’t checked in on Unibet for a while, you might be surprised by what you find there. For a start, Unibet now belongs to the Kindred Group, and so it sits on the same network as 32Red. On top of that, Unibet has progressed far beyond the simple telephone sports betting service it was when it was founded in London in the late 1990s. You can now visit Unibet to play poker, bingo, traditional casino and live casino games.

Since you’ve come to us looking for Kwiff sister sites, we appreciate that the non-sporting aspects of Unibet might not be of much interest to you. If that’s the case, you’ll find that Unibet offers a supremely stats-driven sportsbook service. It even publishes the statistics it takes into account on a tab on its homepage, hopefully offering you some insight into the latest odds in the process. Anything that’s happening live right now takes priority at Unibet, so you’ll see those sports and competitions listed first under the “popular” section of the long list to the left of the site. If you’d like to watch the sports you’re betting on while waiting to see if your bet comes in or considering your next in-play move, Unibet hosts streams for a variety of sports, including snooker, tennis, eGaming, basketball, cricket and (on a limited basis) football. Unibet is a virtual sports specialist, so if you’re a fan of that emerging market, you’ll likely find more options for it here than at our other Kwiff sister sites.

Quinnbet

With Quinnbet, we’ve ventured back into the territory of lesser-known sports betting sites. That’s not to say that Quinnbet isn’t a big deal – it most certainly is – but it’s nowhere near the same level as Unibet. That might change in years to come. Quinnbet was under the control of the FSB Technology casino network until recently, but the network no longer exists, and Quinnbet now belongs to Belbridge Consultancy Limited. It’s the only casino and sports betting brand that the company owns and operates, so it’s likely to be treated as a higher priority than it was with its previous owners and might get additional promotional support because of that.

Quinnbet’s roots are in Ireland, and you’ll see that fact reflected in the theme of the green, white and gold website. Like a couple of the other Kwiff sister sites we’ve suggested, Quinnbet’s biggest priority is horse racing. Almost all of the space on the Quinnbet homepage is given over to current and upcoming race meets, and every single promotion available at the site was connected to horse racing at the time of our visit. We understand that to be par for the course, although you might occasionally see seasonal exceptions to that if there’s a major event like the World Cup or Wimbledon happening. However, the long list of available sports to bet on at Quinnbet isn’t quite so picky. It runs A-Z and starts with “Alpine skiing,” with is an insight into how many different sports it covers. Virtual sports are there as an option if nothing takes your fancy in the real world, or you could delve into the live casino and slots casino sections if you’re after other forms of entertainment. It wouldn’t be unreasonable to say that Quinnbet doesn’t offer anything you won’t find at the other Kwiff sister sites suggestions we’ve made, but like BoyleSports, it does a very solid job with the elements it’s chosen to focus on.

Betfair

Kwiff is a niche, specialist sports betting app. You might be looking for Kwiff sister sites because you appreciate the specialist approach. If so, you’ll find that there isn’t a better specialist in the entire marketplace than Betfair. Nobody would ever accuse Betfair of being a “sexy” brand. It doesn’t indulge in high-profile publicity stunts, it doesn’t partner with celebrity ambassadors, and it doesn’t try to bowl people over with flashy graphics on its website. It leaves all of those tricks to its noisy sister site Paddy Power. Betfair is almost universally regarded as a professional sports betting site for people who are serious about the hobby and have a near-mathematical approach to understanding and forecasting odds. That’s why the Betfair Exchange exists. If you’re looking to lay bets rather than placing bets the conventional way, you won’t find a better way to do it than with Betfair.

We’re conscious that while we’ve hopefully done a good job of making Betfair sound like it offers powerful and comprehensive tools, we’ve also made it sound a little boring. Betfair might be serious in its approach, but it also showcases a little flair. It doesn’t make a lot of noise about it, but Betfair has a live casino, a poker minisite, a section for virtual sports and even some exclusive “exchange games.” If you’re looking for something a little unconventional, Betfair even offers players the chance to play “prize pinball” every day in the hope of winning instant cash or perks that can be used elsewhere on the site. The Betfair Casino can be play-tested with fifty no-deposit free spins if you’re interested, and you can test the waters of the exchange with a free £20 bet if your first exchange bet loses. Yellow and black are the colours of danger in the real world, but in the sports betting world, they’re associated with one of the most comprehensive, sophisticated betting sites of them all.

Kwiff News

22nd October 2024: Before you place any wagers on the upcoming European Championship Darts competition, read Kwiff’s betting guide. The guide outlines how the stakes are high with £600,000 on the line and thirty-two players vying for the title at Dortmund’s Westfalenhallen. Defending champion Peter Wright and top contenders like Luke Humphries, Luke Littler, and Michael van Gerwen, who have all shown formidable form throughout the 13 European Tour events of 2024, are expected to draw attention throughout the fixture. Kwiff notes how Martin Schindler, leading the seedings, enjoys the advantage of a supportive home crowd, which could prove pivotal in the intense competition. Meanwhile, Luke Humphries, fresh from his victory at the Czech Open, is a strong favourite, priced at 4.05. His recent return to form, including a slew of victories at major tournaments such as the World Matchplay and World Cup, positions him as a formidable opponent capable of surpassing his rivals with ease.

Michael van Gerwen, a four-time champion, and other seasoned players like Rob Cross and Peter Wright, who have each won the title twice, bring experience and a proven track record to the tournament. Not just covering the obvious trailblazers in the tournament, the guide mentions that Stephen Bunting, another player to watch, offers an intriguing bet at 31.00. Known as ‘The Bullet,’ Bunting has had a strong year, highlighted by his victory at The Masters and consistent high finishes in recent tournaments. With the tournament’s history of occasional surprises and his current form, Bunting’s first-round matchup against Gary Anderson could set the stage for an upset.

19th September 2024: The Kwiff sister sites have stepped up their responsible gambling measures a few notches by introducing the new curfew feature. This feature allows players to impose a self-directed block on their access to the platform during specific hours which they can set according to their personal needs. The introduction of this tool is part of Kwiff’s broader strategy to ensure player safety and promote responsible gaming. It allows users the flexibility to block out periods when they feel more vulnerable or prefer to avoid gaming, thereby fostering a healthier gaming environment. Ian Perrygrove, Kwiff’s Chief Risk Officer, explained that while the industry regulations don’t mandate such advanced technical solutions, their team chose to develop this feature to exceed the basic requirements, demonstrating a commitment to player welfare.

The Curfew tool not only prevents access during chosen hours but also adapts to individual playing patterns, making it a tailored approach to self-regulation. Early data from the tool’s use shows that although a significant number of players opt to restrict access post-midnight, there’s a notable 24% who choose to implement daytime restrictions, illustrating varied user needs and lifestyles. This proactive stance on responsible gaming is part of a series of initiatives by Kwiff to integrate more user-focused features and partnerships. Earlier in the year, Kwiff expanded its technological capabilities by partnering with Kambi Group’s AI division, Tzeract, integrating their Bet Builder product initially in football, with plans to expand across other sports. Additionally, a streaming agreement with the Racecourse Media Group was established, offering users live streaming of UK and Irish horse racing.

19th August 2024: Some UK sportsbooks clearly value loyalty more than others, which is why talkSPORT’s list of the best loyalty-rewarding bookies is a necessary read for any sports bettor who wants to be compensated for their repeat custom. The recent analysis by talkSPORT explores the various loyalty programs offered by top bookmakers, elucidating how they aim to keep their customers satisfied. Among the top picks is Kwiff, which has distinguished itself with a notably player-friendly approach to rewarding loyalty. Kwiff’s loyalty program, known as the Kwiff Sports Club, provides some of the most simple and direct rewards; bettors who opt into this promotion and meet the betting requirements—placing wagers of £25, £50, or £100 within a week—are rewarded with a surprise football bet ranging from £5 to £20.

This reward system is part of why Kwiff was singled out in the talkSPORT overview. The article points out that while some sportsbooks complicate their loyalty offerings, Kwiff maintains a straightforward and accessible program that resonates well with both casual and serious punters. The minimum odds required to qualify for the rewards are set at 1.50, which is standard and fair in the industry. The broader perspective given by talkSPORT also considers other major bookmakers like BetVictor, William Hill, and 10bet, each offering their unique take on loyalty. For instance, BetVictor rewards consistent bettors with weekly free bets for regular wagering activity, and William Hill uses a comp point system that allows bettors to accumulate points convertible into cash, depending on their loyalty tier.

23rd July 2024: Members of the Kwiff sister sites will finally be able to see what the fuss over Red Tiger Gaming content is all about after a new content partnership between the Kwiff sister sites and Red Tiger was drafted in early July. This collaboration marks a significant expansion Kwiff’s online casino service, introducing a range of highly regarded games from Red Tiger to its offerings. Red Tiger, a subsidiary of Evolution Gaming, is celebrated for its innovative and engaging slots and table games, crafted using cutting-edge HTML5 technology. This partnership underscores Kwiff’s commitment to providing a diverse and superior gaming experience to its members. Among the exciting titles that are being introduced to Kwiff’s casino lobby are Primate King Megaways, Reel King Mega, Dynamite Riches Megaways, and Rainbow Jackpots, including the Megaways version. These games are renowned for their dynamic gameplay and state-of-the-art graphics.

Red Tiger Gaming’s immediately distinguishable aesthetics are just one part of the slot spinning magic; a high percentage of the games are also connected to progressive jackpots which randomly reward spinners with serious cash injections. The addition of these titles is expected to significantly bolster Kwiff’s portfolio and attract a broader audience who are keen to engage with Red Tiger’s popular games and take advantage of the sportsbook’s unique approach to odds boosts. Kwiff’s CEO, Charles Lee, expressed enthusiasm about the integration of Red Tiger’s games into their platform, highlighting his passion for ensuring that his platform is unrivalled in both the sports betting and online casino domain.

23rd June 2024: The Racing Post recently helped followers and fans of the Royal Ascot to prepare for day 5 of the action by sharing how the Kwiff sister sites are providing £30 in free mystery bets. This offer, along with several other active promotions, is designed to spice up one of the biggest events in horse racing and attests to how Kwiff has established itself as a reliable sportsbook, known for its unique approach to sports betting and customer-centric promotions. To take advantage of this offer, bettors need to sign up and place a qualifying bet. Upon doing so, they will receive a £30 surprise bet, which is randomly generated and could be on any market or event. While some bettors would like to have their say in how their welcome bonus free bets are spent, many others appreciate the chance to discover new markets and make potentially lucrative bets.

The Racing Post mentions that Kwiff’s reputation as a trustworthy sportsbook is well-earned as the platform is regulated and licensed, ensuring that all betting activities are conducted fairly and transparently. Additionally, unlike some sportsbooks, Kwiff’s user interface is intuitive and user-friendly and customer support is readily available, ensuring that any issues or questions are promptly addressed, further reinforcing the reliability of the platform. So, beyond the welcome package, which is straightforward and easy to claim, there are plenty more reasons to stick around with the Kwiff sister sites. If you want a sportsbook with a difference, that is exactly what you will find if you join.

27th May 2024: On the 22nd of May, Gambling Insider reported that Eaton Gate Gaming, the parent company of the Kwiff sister sites, has appointed Garry McGibbon as their new Director of Acquisition. McGibbon, who will lead the Gibraltar-based marketing services company Spryme, brings a wealth of experience to his new role. With over 25 years in the gambling industry, his career began as a horseracing analyst and journalist with Timeform. In 2007, he transitioned to the operator side and has since held several senior positions. Notably, he served as Managing Director of the Mandalay Media Division for JPJ Group from 2015 to 2019 and as Commercial Director for Europe and Asia at Gamesys from 2019 to 2021. Most recently, McGibbon was VP Commercial and briefly Chief Marketing Officer for Casumo between 2022 and 2023.

Eaton Gate Gaming’s CEO, Charles Lee, expressed his enthusiasm for McGibbon’s appointment, highlighting the invaluable experience and extensive knowledge he brings to the table. This move aligns with the company’s strategy to enhance and expand its market presence both in the UK and internationally. This announcement comes on the heels of several strategic developments for Kwiff. In April 2024, Kwiff partnered with Kambi Group’s AI-powered trading division, Tzeract, to integrate the Bet Builder product into its sportsbook. Initially focusing on football, there are plans to extend this offering to additional sports in the future, aimed at innovating Kwiff’s betting experience ahead of the Euro 2024 tournament. Earlier this year, Kwiff also secured a horseracing streaming agreement with Racecourse Media Group (RMG), granting players access to UK and Irish racing content from RMG’s 35 racecourses. These partnerships and strategic appointments highlight Kwiff’s commitment to providing a comprehensive betting experience for its users.

30th April 2024: As the 2023/2024 football season in the UK nears its conclusion, with final decisions on silverware, promotions, and relegations still pending, Kwiff’s in-house bloggers have shifted their focus towards the upcoming 2024/2025 season. The Premier League, alongside all three English Football League divisions, is set to commence in August 2024, wrapping up in May 2025. The fixture list, eagerly anticipated by fans, is scheduled for release on June 18th, 2024. This upcoming season is notable for eliminating the mid-season winter break to accommodate players returning from summer international tournaments, allowing them at least three consecutive weeks off. The 2024/2025 season promises to integrate semi-automated offside technology expected to be introduced in the autumn of 2024. This technology aims to streamline decision-making and reduce errors associated with offside calls.

Fixture planning has been meticulously arranged to avoid matches within 60 hours of each other during the festive period, addressing player fatigue without sacrificing the packed holiday schedule. Leicester City has already secured its spot in the Premier League, while either Leeds United or Ipswich Town is poised to claim the second automatic promotion spot. The play-offs will determine the final addition to the Premier League. In the EFL, the Championship and other divisions are set to kick off a week prior to the Premier League, with a dense schedule that includes weekend, midweek, and Bank Holiday fixtures, culminating in the play-offs post-regular season. This kind of content demonstrates how online platforms like Kwiff sister sites are using digital content to engage football fans effectively, ensuring they remain pivotal in the digital landscape of sports entertainment and news.

Kwiff Review 2024

Kwiff Welcome Offers

The sports welcome offer at Kwiff consists of one free £10 bet after a qualifying £10 bet has been placed on odds of 1.50 or higher. The casino welcome offer at Kwiff allows players to grab 40 free games on Rich Wilde and the Book of Dead after a minimum deposit of £20. The max win from these free spins is capped at £40, and players depositing via an e-wallet will not be able to qualify. Kwiff is also known to run seasonal welcome offers, which can also be enjoyed by existing members. At the time of writing, the promotion rewarded players depositing £50 or more with surprise bets or surprise cash rewards.

Kwiff is owned by Eaton Gate Gaming Ltd

Eaton Gate Gaming Ltd is a London, UK-based casino and sportsbook operator, which has been licenced by the UK Gambling Commission since 2016. The limited liability company is currently licenced to create gambling software, operate online casinos within the UK and facilitate real event betting on their sportsbook. At the time of writing, the company was in the process of applying for a virtual event general betting standard licence, which will enable Eaton Gate Gaming Ltd to facilitate virtual betting via its sportsbook. Currently, Kwiff is on its own in Eaton Gate Gaming family, but that didn’t get in the way of the casino network company’s rapid recent growth, which has enabled them to celebrate an annual turnover of £5.6 million.

Kwiff Monthly Promotions

Kwiff didn’t exactly make membership worth it for casino players, given that all of the promotions on the promotions page are there to give value for money to users of the sportsbook. Even the refer a friend scheme only benefits members who can successfully refer their friends to the sportsbook. For users of the sportsbook, there are supercharged cashouts, which can boost your winnings, surprise bets springing into your account every now and again, refunds on ACCA bets up to £20, 2nd place refunds on some of the UK and Irish horse racing, and the chance to land yourself in the hall of fame.

Kwiff: Pros and Cons

Pros:

• UK-based sportsbook and casino

• Surprise bets for loyal users of the Kwiff sportsbook.

Cons:

• Incredibly awkward site navigation.

• No virtual sports betting yet.

Featured Slots and Casino Games

Sportsbook users can either fill up their betting slips with a range of pre-match or live bets across a range of sports. The main betting markets include football, tennis, horse racing, cricket, basketball, golf and F1. There isn’t the greatest coverage of international sports or niche games, but with the sports that are available on the online platform, there is fairly decent coverage. Another slight drawback to making Kwiff your preferred sportsbook is the lack of live streaming, meaning that you will need to go elsewhere to watch the matches and games that you have wagered on. However, there is a decent range of in-play stats, which empower bettors to make better betting decisions. Browsing the casino game library takes an incredible amount of patience – scrolling through a library of games should never be so awkward, but alas, with the amount of lag you will feel like you’re in a tug of war with the scroll bar!

Instead of promoting online slot games in the featured games section, Kwiff put live casino games, live game shows and video table games into the spotlight. Their most lauded games include Gonzo’s Treasure Hunt Live, 20p Roulette, Fan Tan Live, Deal or No Deal First Person and the 100% exclusive to Kwiff title, Kwiff Roulette x5. Even more annoyingly, players won’t be able to browse the library of online slot games until they have registered their details with the site, which makes it more than a little difficult for casual visitors to get excited about the range of online slot games on offer here.

Deposit and Withdrawal Methods

The banking options at Kwiff are extremely limited, the only deposit options available include debit cards, PayPal and EcoPayz. In slightly better news, the minimum deposit amount is set to a low price of £10, but when it comes to withdrawing winnings, there is drastic room for improvement. Typically, withdrawals take between 3 and 5 working days to complete.

Kwiff Customer Support and License

Kwiff certainly doesn’t make it easy to find relevant information on the platform, which mostly boils down to the painfully slow site navigation speed, and the fact that you can ricochet back to the sportsbook main landing page against your will at a moment’s notice. Rest assured, though, that help is on hand via the live chat service and email. In yet another transparency fail, Kwiff doesn’t disclose the operating hours of the customer care team, so it is impossible to say how fast queries will be resolved on the platform.

For UK players, Kwiff is licenced and fully regulated under the UKGC licence of its casino brand operator, Eaton Gate Gaming Limited. Since Eaton Gate Gaming Limited has operated the Kwiff sportsbook casino, it has had no regulatory actions taken out against them.

Final Thoughts on Kwiff

If you couldn’t tell by the tone of this entire exposition of Kwiff, it isn’t highly rated in our book. The aesthetic of the sportsbook may be glossy and fresh, but when you are attempting to make your way around it, frustration will undoubtedly kick in with just how amateur and problematic the glitchy user interface is. Even without that major irritation, the sportsbook finds a myriad of other ways to fail. Such as their inclusion of casino games and their exclusion of promotions that are available to loyal casino players, and the inability to even browse online slot games, as though they are one of the best-kept secrets of our digital age. To add the irritating cherry on the cake, there is ample room for improvement with the banking flexibility and the lack of betting markets available. It is impossible to see how Kwiff can compete with the bigger UK sportsbooks.

Even More About Kwiff

Kwiff Adverts

After Kwiff launched its betting platform in 2015, there have been several major adverts, including the 2021 production which aimed to introduce the website and app to a broad range of sports bettors. In the 2015 ad, the betting brand introduced its unique way of supercharging odds or ‘Kwiffed’ odds. The ad was a simple yet energetic affair which features a high-octane EDM soundtrack as the visuals give viewers a glimpse of how easy it is to navigate the site. Other features of the sportsbook which are highlighted in the ad are the supercharged cash outs, which can randomly boost your cash outs, and you’ll never be able to anticipate it happening. If that wasn’t enough mystery prizes, Kwiff also is in the habit of dishing out surprise bets to their members.

A similar advert was also aired in 2017; however, the 2017 ad was more of a high-budget affair, featuring actors instead of a series of animations to depict the ‘Kwiffing’ experience. The advert opens on a shot of a man spinning on an axis in space while holding up his smartphone which has the Kwiff app locked and loaded. As the voice-over appears to explain how odds can be Kwiffed, the camera zooms in on the smartphone to show 2 / 1 odds on Arsenal to win being randomly boosted to 20 / 1. The voice-over artist continues to run through his script, explaining how getting randomly boosted betting odds can feel as good as catching a falling glass before it smashes, and the catch is so good you never stop holding the glass – forever. The advert then shows the actor holding the glass as he plays tennis, attends board meetings and lends his talents to a pottery class. The ad even goes as far as depicting the actor’s funeral and his portrait on top of the casket is a picture of him still holding the glass in awe. The ad then ends with, “That, more or less, is Kwiff”.

Kwiff Sponsorships and Partnerships

On the 7th of November 2023, the World Darts Federation announced Kwiff as the official sponsor of the 2023 WDF Lakeside Championships. Charles Lee, who holds the honour of calling himself the CEO of the mobile betting brand was delighted to “join forces with the World Darts Federation” and extend the legacy of the Lakeside tournament which took place ahead of the world championships. Charles Lee added that he was looking forward to joining the incredibly talented players on their journey while WDF’s secretary general, Nick Rolls, believed that Kwiff’s backing of the tournament brings an extra dimension to the sports fixture.

In February 2024, Kwiff furthered its collaboration with Racecourse Media Group (RMG) by securing a significant horseracing streaming agreement. This partnership signified an expansion beyond Kwiff’s existing data agreement with RMG, heralding a new era of enhanced user experience for its clientele. Under this agreement, Kwiff’s users gain unprecedented access to a treasure trove of UK and Irish racing content, sourced from RMG’s impressive portfolio of 35 racecourses. These venues, which include prestigious locations like Cheltenham, Aintree, and York, collectively host nearly 1,200 race meetings each year, offering a rich tapestry of racing action. Kwiff’s CEO, Charles Lee, expressed delight in extending their association with RMG, emphasisng the growth in engagement among UK and Irish players, a trend he anticipates will continue with RMG’s first-class streaming content. RMG’s Director of Betting, Ben Dowding, echoed this sentiment, highlighting the value Kwiff’s customers will derive from access to some of the world’s finest racing.

In January 2024, Kwiff announced the extension of its partnership with Sportradar, a leading provider of sports data and content, until 2025. This collaboration, which has flourished over several years, will continue to encompass a variety of sports, with Sportradar supplying Kwiff with both pre-match and live score data, alongside innovative content solutions like Live Match Trackers. Charles Lee, CEO of Kwiff, expressed his satisfaction with the partnership, noting Sportradar’s alignment with Kwiff’s unique sportsbook and platform. A significant enhancement to this extended agreement is the inclusion of E football, a component of Sportradar’s esports betting content. This addition aims to appeal to the next wave of betting audiences through the seamless integration of live E football streaming, a move that aligns with Kwiff’s ongoing efforts to offer an entertaining, personalised experience to its players.

Kwiff on Social Media

Kwiff has become a major voice in the UK’s sporting culture, so, regardless of which social media platform you prefer, you will find Kwiff’s presence on it. The official Facebook page, which is currently followed by 3.2k sports fanatics is always lively with sports gossip, tips and betting previews. Recently, the online bookmaker has been incredibly vocal on the subject of the hottest Premier League fixtures, for example, on the 2nd of April, the sportsbook shared a betting preview ahead of the big game between Everton and Newcastle at Goodison Park. Kwiff also likes to indulge in nostalgia by reminding football fans of what it was like to wake up to the entertainment of Soccer AM, presented by Helen Chamberlain, who has recently celebrated her 57th birthday.

Kwiff in the Press

While Kwiff has had a successful run since the platform was launched in 2015, it hasn’t all been sunshine and rainbows; the betting platform came to blows with the Advertising Standards Agency in May 2023 due to one of their ads which was deemed as appealing to an underage market. Once this ad was flagged with the ASA, Kwiff received a sanction for underage marketing violations. The ad in question was posted in a news article which explored the triumphs of the Junior Blues team on the Portsmouth FC website. The ASA ruled that the advert was inappropriately targeted, but this was disputed by the brand operator behind Kwiff, Eaton Gate Gaming. The brand operator argued that the ad didn’t feature on a section of the site which was dedicated to young people or children, such as the ‘join the Junior Blues page’.

Kwiff Player Reviews

Here are some recent player reviews of Kwiff we’ve picked up from around the web. We’ve edited the comments.

Susan – 1 Mar 2024 – Trustpilot