Broadway Gaming sites
The Broadway Gaming sites include Butlers Bingo, Glossy Bingo, Dotty Bingo, Rosy Bingo, Bingo Diamond and more. Broadway Gaming is based in Dublin, Ireland.
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Broadway Gaming Sites 2024
Rosy Bingo
Broadway Gaming operates several bingo sites, but if you’re a bingo fan, you’ll likely find that all of the bingo sites that the operator has in its portfolio look the same. Looks can be deceiving, but that isn’t the case with the Broadway Gaming sites – the similarities are more than skin deep. It’s probably harsh to say that if you’ve played at one of the Broadway Gaming sites, you’ve played at them all, but in the case of sites like Rosy Bingo, it’s also true. The better news is that unlike a lot of modern iGaming sites that claim to specialise in bingo but actually mostly offer slots, Rosy Bingo is serious about providing you with great bingo games. The biggest and best rooms at the site are laid out across the middle of the homepage, including the likes of the Jackpot Room and the operator’s signature Broadway Room. New rooms open every few minutes.
Glossy Bingo
Glossy Bingo is a year older than Rosy Bingo, having opened in 2013 rather than 2014. It’s also a step behind Rosy Bingo when it comes to appearances. Across late 2023 and early 2024, Broadway Gaming started kitting its sites out with new templates – the first changes to the appearance of its casinos and bingo sites for several years. For some reason, Glossy Bingo was left out of the fun. There’s nothing necessarily wrong with the way that Glossy Bingo looks – it’s smart and professional – but it doesn’t showcase any of its games on its homepage. Instead, Glossy Bingo uses its landing page to tell players about its matched deposit welcome promotion, and the number of positive reviews that the site attracts on Trustpilot. Player feedback is the most important kind of feedback, so by highlighting its positive score and ratings, Glossy Bingo is telling potential players that this is a safe and fun place to play.
Butlers Bingo
Butlers Bingo is the oldest of the bingo sites under the Broadway Gaming umbrella. It’s also the most famous of them – or, at least, it’s the most famous site under the banner of this particular version of Broadway Gaming. You can find out what we mean by that by reading our full profile of Broadway Gaming below. As you can see from the below screenshot, Butlers Bingo uses the same template as Glossy Bingo. Other than the fact that Butlers Bingo opts for purple as its signature colour while Glossy Bingo opts for black, the two sites are identical. The sign-up offer is identical at both sites, and even the Trustpilot scores are similar. Given that both sites offer virtually identical experiences, we suppose it wouldn’t make sense for the reviews to be any other way. The total number of available games is a little low at around three hundred, though.
Dotty Bingo
Dotty Bingo further underpins what we’ve already said about the templates used by sies on this platform. It looks exactly like Glossy Bingo and Butlers Bingo, so if you’ve already played at both of those Broadway Gaming sites and enjoyed them, there are two ways to look at Dotty Bingo. One is that you’ve already experienced everything that the site has to offer, so there’s no point signing up because you’re not going to find anything new. The other is that you enjoyed the other sites, so you’ll also enjoy this one. The decision is yours. Dotty Bingo scores well at Trustpilot, but we’ve already covered the reasons why that would be the case. From what we can see, it appears that the portfolio of bingo rooms, slots and other casino games at Dotty Bingo is identical to that of Butlers Bingo.
Bingo Diamond
Of all the Broadway Gaming bingo sites, Bingo Diamond looks the most dated. That’s an odd thing to say about a site that looks just the same as all the rest of them, but it also happens to be true. That’s purely down to the logo, which has a distinctively 1970s appearance, so the retro look is deliberate. That’s the only thing we can tell you about Bingo Diamond, because we’ve run out of things to say about the bingo sites on this platform. It isn’t really a network of different bingo sites; it’s the same bingo site wearing a variety of different disguises. They have the same strengths, the same weaknesses, the same bonuses and the same key features. We guess that when the people behind Broadway Gaming Limited heard the old piece of wisdom, “If it ain’t broke, don’t fix it,” they really took it to heart.
Lucky 247
We’re done with all the bingo sites on the Broadway Gaming Limited platform, but we’re not totally done with every site that the operator has to offer. That’s because it also offers a trio of casino sites. Just as the bingo sites are almost identical in every way, so are the casino sites. Lucky 247 is the casino we’ve listed first, but that’s not because we think that it’s better than the other two. From the point of view of someone comparing Lucky 247 against any other casinos, the site’s major weakness is that it doesn’t have any promotions or bonuses. Given that the Broadway bingo sites offer bonuses – some of which can be redeemed on slots – it’s very odd that Broadway hasn’t taken the same approach with its actual slots sites. It gives players the impression that the casinos are secondary to the bingo sites, and we think that impression is probably accurate.
Casino of Dreams
Some of us spend days, weeks, months or even years of our lives looking for the casino of our dreams, so when we see a site literally called “Casino of Dreams,” our hopes shoot through the roof. Surely our long quest is finally over! Sadly, that isn’t the case. Casino of Dreams falls a long way short of being anybody’s idea of a dream casino. That’s due in no small part to the fact that it’s a clone of Lucky 247. Anyone who didn’t see that coming wasn’t paying attention to the paragraph above. That means Casino of Dreams doesn’t offer any promotions or incentives, and if your idea of a dream casino is one that doesn’t reward you for your loyalty, you have strange dreams. Even the promise of “100s of Games” that Casino of Dreams makes on its homepage rings a little hollow because the number of “hundreds” that it offers is three.
Casino Fantastico
Casino Fantastico is the last of the Broadway Gaming Limited sites, which is a relief to us, because we’ve run out of ways to describe the sites. Our cliff notes review of Casino Fantastico is that it isn’t a fantastic casino for all the same reasons that Casino of Dreams isn’t really the casino of your dreams. The site’s weaknesses are numerous and glaring, and they start with the fact that, yet again, the casino is presented without any promotions. It’s very difficult to attract or retain players without offering them bonuses, so it’s a constant surprise to us that Casino Fantastico and the other Broadway Gaming casinos manage to remain online. Player numbers are surely low. The selection of slots and games on the casino’s homepage looks dated and uninspired, too, so it’s hard to see what would tempt anyone into spending money with the casino.
Broadway Gaming News
: Broadway Gaming’s Bingo Barmy has secured a spot on City AM’s prestigious list of the best bingo sites, praised for its user-friendly design and promotions tailored for new and returning players. Noted for its seamless navigation and eye-catching interface, Bingo Barmy offers an engaging experience supported by a robust selection of bingo games and slot titles, ensuring options for both casual and seasoned players. This recognition places it alongside well-established platforms such as Mirror Bingo with its classic 90-ball and 75-ball rooms and its smooth mobile compatibility, offering an app for iOS and Android users. Sun Bingo, another platform highlighted by City AM, earned its praise for a wide range of rooms, easy-to-use categories, and the inclusion of casino games alongside bingo, providing a well-rounded experience.
Each platform in the roundup was celebrated for unique features, such as bet365 Bingo’s simple and generous welcome offer of 100 free tickets with a minimal spend, and Buzz Bingo’s emphasis on community-building through social features and interactive chat games. The analysis also pointed to Bingo Loft for its dedication to providing players with familiar and exciting variants, supported by 24/7 customer service. While most platforms were recognised for fair terms on bonuses, City AM noted areas for improvement across a few operators, such as withdrawal fees or the absence of mobile apps on select sites like Bingo Loft. City AM’s curated list reflects a balance of accessibility, variety, and rewarding incentives, underpinned by responsible gaming tools and player support. Whether players are drawn to the modern interface of Buzz Bingo, the legacy of Mirror Bingo, or the promotions of Bingo Barmy, there’s something for everyone seeking a trusted and enjoyable online bingo experience.
: Earlier this week, a post was made on the Fishbowl app, which is dedicated to helping professionals connect with each other and seek advice from remote coworkers. The post in question asked if anyone on the app is working for Broadway Gaming as they were looking for a referral to the company, which is seemingly almost impossible to get into without knowing someone on the inside. This query highlights the perceived exclusivity of Broadway Gaming, an operator known not just for its casino and bingo platforms but also for its seemingly tight-knit corporate culture. The sense of exclusivity surrounding Broadway Gaming not only impacts those aspiring to join the company but also reflects on how the organisation is viewed from the outside.
As a prominent casino and bingo platform operator, Broadway Gaming has cultivated an image that blends both allure and inaccessibility. This could be seen as a mirror to their gaming offerings, which provide an engaging experience for the users, much like the internal company dynamics that seem to necessitate a personal connection for entry. The company’s approach to recruitment, which apparently favours referrals over open applications, suggests a highly curated environment that values internal networks and connections. This method could be seen as a strategy to maintain a certain standard or culture within the company, ensuring that new hires not only bring the right skills but also fit seamlessly into the existing company ethos. Moreover, Broadway Gaming’s exclusivity might make it an attractive employer for many, as it suggests a competitive and possibly rewarding workplace.
: Broadway Gaming has recently updated the ‘about us’ page on its website, detailing the history of the company and all of the awards it has picked up along the way. The page explains how the company’s B2B division, known for its robust offerings in the online gaming market, has established itself as a key player since its inception in 2007. Licensed across multiple jurisdictions and boasting certification from eCogra, Broadway Gaming is proud to offer a platform that not only enriches gaming experiences with outstanding content but also adheres strictly to regulated market standards. The company explained how it provides flexible, tailor-made solutions spanning games, technology, marketing, and operations. It is also mentioned that their approach is distinctly oriented towards fostering strong partnerships, aimed at maximising customer lifetime value, achieved through cutting-edge technology and a seasoned management team, which brings extensive knowledge of the regulated gaming markets to the table.
Significant milestones in Broadway Gaming’s history include the acquisition of Globalcom Bingo in 2007, the establishment of an independent B2B division under 888 Holdings plc in 2009, and multiple accolades at the eGaming Review B2B Awards over the years. The acquisition of the Dragonfish platform and brands in 2022 also marked a pivotal expansion, increasing their capabilities and reach in the online gaming industry. This move was closely followed by securing a Gaming Related Supplier licence in Ontario and launching the first regulated online bingo site in the province in 2023. The company was also keen to digress its commitment to responsible gaming, which is deeply ingrained in its corporate culture, ensuring all operations support sustainable and responsible gaming practices.
: Broadway Gaming has recently embarked on curating insightful content for the bingo and slot community with the recent establishment of its blog, which features on the company’s official website. The latest post explores the mechanics of Microgaming’s slot game, ‘Lucky Little Gods’, offering a detailed examination of its features and gameplay. As Broadway Gaming describes, the game ensures every spin is loaded with potential. Lucky Little Gods plays out across 5 reels, and there are 243 different ways to win after players stake 30p – £300. The game is packed with unique features, such as the Golden Tree scatter bonus, where coins cascading from the tree can multiply the original stake between 1 and 15 times. Furthermore, the Free Spins feature, triggered by landing 3 to 5 Firecrackers, adds to the excitement, with each scatter which appears during the feature granting additional spins and turning reels 1 and 5 wild.
Another notable feature is the Treasure Pot Scatter function, which awards extra spins and offers the chance to multiply the total stake by 20 to 100 times. The ‘Lucky Little Gods’ symbol itself acts as a wild, contributing to the game’s high potential for lucrative payouts. The visual and thematic elements of the game are tailored to celebrate the Chinese New Year, featuring charming characters and an easy-to-navigate interface that promises a memorable gaming experience. Through slot reviews such as these, Broadway Gaming’s commitment to providing valuable and entertaining reviews is clear, and they recommend ‘Lucky Little Gods’ for those seeking to explore new and exciting slot experiences. The game is praised for its simplicity and the extensive playability it offers.
: WhichBingo has picked up on a brand-new welcome offer from one of Broadway Gaming’s top platforms, Rosy Bingo. Introduced as a novel delight in August 2024, Rosy Bingo has rapidly ascended as an attractive hub for bingo fans thanks to its enticing introductory proposition for newcomers – at least in WhichBingo’s eyes! Upon registering and depositing £10, players are treated to a generous bonus that escalates their play money to £40, accompanied by 180 free spins. These spins, each pegged at 5p, add substantial value to the experience of exploring Rosy Bingo for the first time. This bonus remains valid for 48 hours post-registration, giving new users a swift kickstart into their gaming journey. However, it’s crucial to note the attached conditions, such as a 3x bingo and 35x casino wagering requirement and a max bet of £6.25, designed to balance the benefit with responsible gaming practices.
WhichBingo also explains that the Rosy Bingo platform divides its attention between bingo and slot games, lacking traditional casino tables but excelling in the areas it chooses to focus on. Bingo rooms are plentiful, with 11 different environments to choose from, including four bingo variants which cater to diverse preferences and playing styles. Slot spinners will find over 300 games, ranging from jackpot slots to fan favourites like Game of Thrones Power Stacks. Moreover, Rosy Bingo supports plenty of payment methods from Visa and Mastercard to PayPal and Skrill, ensuring transactions are swift and secure. Withdrawal processes are also praised for their efficiency, with the site often processing payments as swiftly as within 30 minutes.
: Broadway Gaming is currently on the lookout for a UX/UI Designer for a two-year maternity cover position. Located in Bucharest, Romania, this role offers a hybrid working model, blending the flexibility of remote work with the collaborative environment of their local office. The new hire will be instrumental in improving the user experience across Broadway Gaming’s online casino and bingo platforms. By working closely with product managers and developers, the designer will be expected to translate user requirements into efficient interfaces. Responsibilities will include the creation of wireframes, storyboards, and high-fidelity mockups, as well as the development of interactive prototypes. Additionally, the role involves designing graphic elements and original graphics, which will play a critical role in the user interface.
Candidates should possess a strong background in UX/UI design, demonstrated through a comprehensive portfolio. Proficiency in Figma and Adobe Creative Suite, particularly Photoshop and Illustrator, is essential. The ideal applicant will also possess excellent communication skills, fluency in English, and the ability to manage multiple tasks effectively. Knowledge of HTML and CSS will be considered an advantage, alongside a passion for embracing new challenges in a fast-evolving sector. Broadway Gaming is committed to providing a supportive work environment. The role comes with a competitive salary, a thorough onboarding process, continuous training and development opportunities, and additional perks such as meal vouchers, referral bonuses, and a private medical subscription. The company also offers free access to a wide range of books and articles, ensuring ongoing professional and personal development. This opportunity is perfect for a creative, organised, and detail-oriented professional eager to impact a dynamic company and its products positively.
: One of the Broadway Gaming bingo sites, Majestic Bingo, has been pouring a significant amount of time and energy into revamping its online presence; recently, the bingo brand, which also has several bingo clubs you can join and enjoy bingo the traditional way, published a blog on how one of their members got incredibly lucky by landing a huge win while playing Red Tiger Gaming slots. This remarkable event occurred in August when a lucky player from Essex secured a staggering £30,405 jackpot from a mere £1 wager. This victory is a testament to the thrilling unpredictability of progressive jackpot online slot games, where substantial rewards can be just a spin away. Red Tiger Gaming slots have become a favourite among Majestic Bingo players, offering exciting gameplay and the potential for significant winnings. The progressive jackpot feature in these slots means that the prize pool grows with each game played, culminating in life-changing wins for fortunate players. The Essex winner’s success story is a shining example of the opportunities these games provide.
It is becoming incredibly clear that Majestic Bingo takes immense amounts of pride in its community and regularly celebrates both big and small wins among its members. This recent jackpot win became a source of joy and excitement for the entire Majestic Bingo family, highlighting the rewarding experience of being part of their community. The bingo site’s efforts to improve its online platform are geared towards providing an engaging and enjoyable experience for all players, whether they prefer the thrill of online slots or the camaraderie of traditional bingo halls.
: There have been plenty of new reviews added to Dotty Bingo’s Trustpilot page recently, and while some praise the platform, others raise serious concerns that prospective members of any Broadway Gaming sites might want to consider before investing their hard-earned cash. On the positive side, several users have complimented the friendly and responsive customer service, noting that issues are typically addressed quickly and efficiently. This responsiveness is a strong indicator of the company’s commitment to customer satisfaction. However, not all feedback is glowing. Some reviewers have voiced frustration over game fairness and payout speeds, suggesting that winnings are not as frequent or as large as expected. One user mentioned a lengthy verification process that delayed their ability to withdraw funds, causing understandable annoyance. Others have shared experiences of technical glitches, such as games freezing or not loading properly, which can detract from the overall enjoyment and reliability of the platform.
The mixed reviews highlight the importance of considering both the positive and negative aspects before joining. Those who have had favourable experiences often highlight the variety of games and the engaging community, which adds a social element to the gaming experience. On the other hand, the criticisms about technical issues and delays in payouts are significant points that potential users should weigh carefully. It is encouraging to see that Dotty Bingo’s support team consistently responds to all reviews, indicating a proactive approach to customer feedback. This level of engagement suggests that the company is at least making an effort to address concerns and improve their service based on user input.
: One of Broadway Gaming’s most prominent platforms, Costa Bingo, has recently written and published an accessible guide for playing 5-line bingo, aimed at demystifying this exciting variation for its users. This guide serves as a beneficial resource for customers eager to explore the world of bingo beyond the traditional 75, 80, and 90-ball formats. 5-line bingo, also known as 75-25 bingo, is structured similarly to 90-ball bingo but played on a 75-ball card, altering the classic game with a rapid pace and increasing the winning opportunities—there are five chances to win in total. The guide provided by Costa Bingo outlines the game’s process in a straightforward, step-by-step manner. Players begin by purchasing game cards from the lobby, followed by the thrilling start of the game where numbers are called out randomly.
To win, players must mark off any horizontal line on their card; with five lines available on each card. Once a line is marked, winners are immediately paid, and the game restarts, keeping the atmosphere lively and engaging – some may say that the experience of playing 5-line bingo via the Costa Bingo sister sites even matches the levels of excitement experienced in traditional bingo halls! By providing players with all the necessary information through a simple guide, Costa Bingo ensures that anyone interested can join the game with confidence. This initiative is part of Costa Bingo’s ongoing commitment to fostering a vibrant bingo community, providing continuous entertainment and a variety of gaming options to suit all preferences, all year round.
Broadway Gaming Limited Profile
Further up this page, we referred to “this version” of Broadway Gaming. That might have been a confusing statement, so allow us to clear it up. When we talk about “this version” of Broadway Gaming, we’re talking about the company that was founded in Dublin, Ireland, in 2010 and holds UK Gambling Commission licence 39075. The company has very strong connections to another entity called Broadway Gaming Ireland DF Limited, which was formed in 2022, is based at the same address, and has a different UK Gambling Commission licence. While it’s tempting to lump the two companies together, we’re not doing that. We’ll explain the reasons why below as we get into the full history of Broadway Gaming.
Broadway Gaming Limited: In the beginning
During our overview of the Broadway Gaming sites above, we noted that Butlers Bingo is the oldest of the eight sites under the operator’s umbrella. The Butler’s brand has, in fact, been around for as long as Broadway Gaming itself. The Butlers Bingo site went live in 2010 at almost exactly the same time the company was founded. For three years, there was no difference between Butlers Bingo and the company that operated it – they were one and the same.
The online bingo market in the UK was as competitive back in 2010 as it is today, so it took a few years for Butlers Bingo to break through the noise. It eventually found an audience, though, and as the company continued to grow, the people in charge of it pondered the idea of opening a second brand. They eventually decided to act on that impulse in 2013, opening Glossy Bingo. Unlike the modern versions of the two sites, which are identical, Butlers Bingo and Glossy Bingo had drastically different identities back then. Glossy Bingo was styled after celebrity magazines like Hello and OK and was one of the slickest-looking bingo sites of its era.
From innovation to acquisition
After Broadway Gaming Limited launched Glossy Bingo, it waited almost another twelve months before making another significant move. The company had demonstrated that it clearly knew how to put a successful bingo site together, but instead of inventing a third brand, it acquired one from elsewhere. Rosy Bingo was acquired from a competitor and added to the Broadway Gaming Limited platform in January 2014. This was a sign of things to come for the operator. A mere six months after acquiring Rosy Bingo, Broadway Gaming opened its chequebook again to bring in Dotty Bingo in July 2014. The platform had doubled in size, and the company had significant forward momentum. For whatever reason, the management team at Broadway preferred the idea of buying other brands than inventing brands of its own, so the pattern continued.
In August 2015, Broadway Gaming bought Bingo Diamond from another rival firm. That was the up-and-coming company’s biggest move to date, as Bingo Diamond was a far better-known and more successful brand than the ones the company had brought on board in the past. Sometime after that, Broadway Gaming added its three slots sites. They weren’t quite as big a success as the bingo sites had been, but the company didn’t let the failed experiment put it off the idea of growth. It had far bigger plans for its future.
Broadway Gaming and Dragonfish
Midway through 2022, the all-powerful 888 Group decided that it wanted to let go of the bingo site of its business. That was a big deal in the iGaming world because the 888 Group owned the Dragonfish platform – a platform made up of more than two hundred bingo sites plus a fair few online casinos. The 888 Group wanted to focus on its core casinos and its sports betting business and had turned its attention to the newly-liberated sports betting market in the United States of America. Several operators bid on the Dragonfish platform, but the winning bid of more than £50m came from Broadway Gaming Limited. Broadway took possession of the entire platform and all of its sites in July 2022.
This is where the “other version” of Broadway comes in. Rather than adding all of the newly-acquired casinos and betting sites to its existing platform, Broadway opted to create a new company called Grand Battery Holdings Limited to become the host company for the sites, acquiring a new iGaming licence from the UK Gambling Commission for the new company. After that, it spent twelve months working out which of the sites were worth keeping and which were best shut down. It finished trimming the fat in mid-2023, after which the new company renamed itself Broadway Gaming Ireland DF Limited. Quite why they did this is unknown, as the Grand Battery name created a distinction between the two sides of the business. Having two almost identically-named companies in the same building is confusing. The combined companies are known as the Broadway Gaming Group. If anything, that just adds to the confusion.
The future of Broadway Gaming Limited
Having spent so much money on the Dragonfish platform, Broadway could be forgiven if it held off on making any big moves in the iGaming market in the near future. However, it’s clear that this is still an ambitious, growing company. It had a workforce of just three when it launched in 2010 and now classes itself as the UK’s largest independent online bingo provider. That can’t be true, of course, as Broadway Gaming Limited is based in Ireland, and Ireland isn’t part of the UK. However, we appreciate the message that the company is attempting to convey.
The acquisition of so many new sites could have led Broadway to neglect the eight sites that it already had, but that hasn’t been the case. In fact, the sites started receiving new looks in 2024 and remain popular enough to stay online for many years to come. This is one of the biggest companies currently active in the UK scene, and all the signs suggest that it’s only going to get bigger in the future.
All Broadway Gaming Limited sites
Here’s every UKGC-licenced casino under the Broadway Gaming banner, along with its current status.
Active Sites
- Casino Fantastico – casinofantastico.co.uk
- Bingo Diamond – www.bingodiamond.com
- Butlers Bingo – www.butlersbingo.com
- Casino of Dreams – www.casinoofdreams.uk
- Dotty Bingo – www.dottybingo.com
- Glossy Bingo – www.glossybingo.com
- Lucky 247 – www.lucky247.uk
- Rosy Bingo – www.rosybingo.com