Betfair Sister Sites

Betfair sister sites include Paddy Power, PokerStars, Sky Bet, Sky Vegas, Sky Bingo and Sky Casino. Betfair is part of Flutter Entertainment plc.

Sites like Betfair

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Betfair Sister Sites 2024

Paddy Power

Paddy Power is the most famous of the Betfair sister sites – and also the most obvious. The parent company of Betfair is PPB Entertainment Limited. The “PPB” part of the name stands for “Paddy Power Betfair,” reflecting the fact that these two famous betting brands have merged and are, in many respects, one and the same. They have two very different personalities, though. Betfair is a straight-laced betting brand for people who are serious about sports betting. Paddy Power is less inclined to take itself seriously and puts a stronger emphasis on fun – especially in its marketing campaigns.

Paddy Power is a famous name in the UK mostly for sports betting, which is both what the company primarily specialises in and also where the focus of most of its sponsorships is. From the weekend’s football fixtures to the daily horse races, Paddy Power offers odds on just about every professional sporting matter in the world. It also offers odds on some strange and specific events – for example, the company once found itself in trouble for offering odds on the assassination of an American president! Paddy Power is never afraid to stir the put in search of extra publicity – and that’s part of the reason why it remains successful and relevant.

Paddy Power Bingo

Since sports betting found its way to the internet, a lot of companies that made their name by offering sports betting have expanded into other kinds of entertainment, with bingo being one of the most common. That’s why Ladbrokes Bingo and Coral Bingo now exist. Paddy Power didn’t have a pre-internet existence, but it followed the herd anyway by creating Paddy Power Bingo. It’s more of a minisite within Paddy Power than a standalone website, but it deserves an individual mention on this list of Betfair sister sites because so much effort has been put into making the minisite stand out. A lot of sports betting companies offer bingo almost as an afterthought. Paddy Power isn’t one of them.

Paddy Power Bingo distinguishes itself from the main Paddy Power site by adding bright pink highlights to the site’s usual solid green background, thus instantly attracting our attention to the Paddy Power Bingo promotions. They include a £40 bingo bonus plus forty free spins in Paddy Power Games for all new players who deposit and spend at least £10 within seven days of opening an account, plus access to free bingo rooms that remain open for six hours every day. Those who intend to stick around and spend money with Paddy Power Bingo in the long term also get access to Paddy’s Rewards Club, which is a VIP loyalty program straddling all of the Paddy Power casino brands.

Paddy Power Games

Paddy Power Games is a relatively new addition to the Paddy Power website, having taken the place of Paddy Power Vegas. It comes with orange highlights and a slightly different focus to that of Paddy Power Casino, which also exists under the Paddy Power umbrella (as does Paddy Power Poker). We could have made this list of Betfair sister sites a lot longer if we wanted to, but not all of the minisites are worthy of individual attention. Paddy Power Games is for two good reasons; welcome promotions and exclusive gaming content. We’ll take the welcome promotion first. When you sign up with Paddy Power Games, you get fifty no-deposit free spins to try the games out with. If you enjoy the games and want more, you can get another one hundred free spins by depositing your first ten pounds. A further £5 free slots bet is available to all players every week and comes with an x1 wagering requirement. No casino company is perfect when it comes to promotions, but the terms and conditions of what’s on offer at Paddy Power Games tend to be fair.

There’s a little bit of overlap between Paddy Power Games and Paddy Power Casino when it comes to the games portfolio, but Paddy Powe Games is where you’ll find the newer games and – perhaps more importantly in the eyes of some players – the exclusive games. If you want to play Wish Upon A Paddy Power or Paddy Power Premium Roulette, this is the only place you’ll be able to do it. Such is the allure of the Paddy Power brand that Paddy Power Games also gets new releases sooner than a lot of online casinos do. Medusa Gems and Big Bass Splash were premiering at Paddy Power Games when we wrote this review, but they’ll likely have been replaced by even newer titles by the time of your visit.

PokerStars

PokerStars is the first of our Betfair sister sites that isn’t technically a Betfair sister site. Paddy Power and Betfair are both operated by PPB Entertainment Limited, as we’ve already covered. PokerStars is owned and operated by Stars Interactive Limited. We can include it as a Betfair sister site because both PPB Entertainment Limited and Stars Interactive Limited now belong to Flutter Entertainment plc, which is one of the biggest casino network companies in the business. That means as well as having all the sports betting and casino might that both Betfair and Paddy Power bring to the table, this casino network also contains one of the biggest poker sites in the world.

The size of PokerStars as a brand is reflected by the fact that Neymar Jr, one of the world’s most famous footballers, is currently the PokerStars brand ambassador. He’s teamed up with PokerStars to launch something called a “cultural collective,” although what that actually involves isn’t clear. What is clear is that PokerStars offers casino games and sports betting to go with all the poker options available at the site, but they’re an afterthought. PokerStars is all about cards, and it caters for players of all kinds and of all experience levels. If you’re new to the game of poker or you’ve never played online before, you’ll want to start with “PokerStars Learn” and make your way up from there. If you’re already a skilled player, dive straight into the tournaments to test your mettle against some of the best players in the world. Perhaps one day, you could even become the newest member of Team PokerStars.

Sky Bingo

We can include Sky Bingo on a list of Betfair sister sites for the same reasons we can include PokerStars on a list of Betfair sister sites. All of the Sky Betting & Gaming companies might technically belong to Bonne Terre Limited, but Bonne Terre Limited belongs to Flutter Entertainment plc. With Paddy Power, Betfair, PokerStars and all of the Sky brands, Flutter Entertainment plc owns a hugely significant portion of the market share in the UK when it comes to iGaming. Betting brands don’t come much bigger than the ones with Sky’s name attached to them, but Sky Bingo is probably the smallest of those brands.

Even Sky Bingo itself doesn’t appear to be especially confident that people want to play bingo. One of the first things you’ll see when you land on the Sky Bingo homepage is a splash banner asking whether you’re actually looking for slots. If you are, you’ll find some of them in the Sky Bingo arcade. The very existence of said arcade treads on the toes of Sky Casino a little and also implies that Sky doesn’t really want anyone to play bingo here. You have to keep scrolling down the page if you want to see the bingo rooms that the site has to offer, which includes exclusives like the “Mystical Bingo” room as well as big brands like “Deal or No Deal Bingo,” “Rainbow Riches Bingo,” and “Cash Cubes.” The number of balls per room ranges from ninety to thirty, and there’s just as much diversity when it comes to ticket prices and possible jackpots.

Sky Casino

Like Sky Bingo, Sky Casino is one of the less-popular bands on the network, although if it were on any other casino network, it would almost certainly be the most popular. That’s how many people play at the Betfair sister sites every day. Sky Casino is one of the more recent additions to the roster and was created to bring players a “premium casino experience.” You’re welcome to come to Sky Casino and play nothing but slots if that’s what you want to do, but that’s not really what the site is for. Sky Casino is all about roulette and blackjack, and even more about the many dedicated live dealer tables that come with dealers and feeds exclusive to Sky Casino.

To get the red carpet treatment at Sky Casino, players must spend £10 when they join. In return, they get a £60 casino bonus. There’s an x40 wagering requirement attached to those bonus funds (which is a little on the high side), and table games contribute just 20% towards that. In other words, you’ll be playing through your bonus funds for quite some time, and there’s a strong chance you might never be able to withdraw anything from them at all. On the other hand, there’s no requirement to accept the offer. You could go straight into the Sky Live Blackjack Elite tables immediately after joining if you want and play with your own money rather than worrying about whether anything you spend or win is going to end up in a sticky bonus pot.

Sky Vegas

Sky Vegas isn’t quite the most famous of the Betfair sister sites, but that’s only because it has Paddy Power for company. If it were on any other casino network, Sky Vegas would easily be the biggest hitter. It’s one of the most famous casino brands in the UK and has been advertised regularly on television for the best part of twenty years after welcoming its first customers in 2003. Back then, it was called “Sky Bet Vegas” and existed only as an offshoot of Sky Bet. In its original form, it offered just three fixed-odds betting games. Sky Vegas has changed beyond all recognition since then. It’s even had its own dedicated television channel on the Sky TV network in the past, although that reverted back to Sky Bet in 2011.

When Sky Vegas was brand new, the site’s unique selling point was that you could play its games in your browser rather than having to accept a software download. That was a novelty in 2003, but it’s the norm in 2022. These days, Sky Vegas tries to attract new players via other means. One of the most effective of those means is its offer of fifty free spins with no deposit required and no wagering restrictions, which is the long-standing Sky Vegas welcome offer. The generosity continues from there, with a further 200 wager-free spins available to everyone who spends £10. Keep an eye on the ticket on the right-hand side of the screen for confirmation of when the next big jackpots are due to be paid out and pay attention to the “featured” section for all the latest releases. Sky Vegas does just about everything that Sky Casino does, and some would say it does a lot more.

Sky Bet

There are some sports betting brands as big as Sky Bet – and we’d say a couple of the Betfair sister sites are among them – but there aren’t any that are outright bigger. Sky Bet has been close to the top of the online slots betting market in the UK ever since the site went live for the first time in 2002. If you wanted to, you could trace the history of the brand back even further than that. Sky Bet was created when BSkyB bought the Sports Internet Group in the year 2000. One of the company’s existing websites, Surrey Sports, was rebranded as Sky Bet two years later and then got much bigger in 2006 when it absorbed UK Betting and TotalBet.

It’s almost impossible to escape the Sky Bet name if you’re a sports fan. It sponsors three of the four professional football divisions in the UK as well as all Premier League football coverage. It has its own television channel on the Sky TV network and owns a popular YouTube channel full of interviews and features with some of the biggest names in global sport. Today, Sky Bet offers odds and takes bets on almost everything. From sport to politics and fantasy sports to e-Gaming, if you can place your wagers with Sky Bet and feel confident that you’ll receive a high standard of service from a reputable firm. The ongoing promotions at the site tend to be worth a look too, although the majority of them tend to be tied to specific events happening at or close to the time of your visit to the site.

Betfair News

24th October 2024:This week, it was announced by Creative Salon that Betfair has brought back one of their most iconic advert characters, Brett Flair, in a new campaign created by the agency Pablo. Brett Flair, originally launched in 2022, returns alongside a new cast of characters representing Betfair’s latest slots. The new campaign builds on the success of the original, tapping into the insight that slot games drive 70% of online casino revenue in the UK. Betfair found that a significant portion of its player base is drawn to newly launched games, with their regular weekly game releases giving them an edge in the highly competitive market. In this campaign, Brett Flair is joined by a group of companions, each representing one of Betfair’s new games. ‘Brett & The New Slots’ brings to life a Greek God, a Fisherman, a Cowboy, and a Miner, all adding to the playful atmosphere of the campaign.

Continuing the theme of 90s nostalgia, the new ads parody classic boy band hits, with Brett and his crew performing to a reimagined version of the Backstreet Boys’ song, ‘Everybody’. Filmed in a market stall setting, the ad features all the expected 90s tropes, including synchronised choreography and homemade fan signs, with Brett Flair continuing to command attention in his latest music video. The campaign also keeps in line with Betfair’s commitment to responsible gambling, integrating safer gambling messages and the introduction of their Gaming Time Check tool, allowing players to monitor their play. Directed by Louis Bhose, the campaign’s music video-inspired aesthetic brings a sense of fun to the often intense gaming world.

24th September 2024: News Works recently reported on the latest development which transpired between the partnership of Betfair and The Sun. Betfair has now come on board as the sponsor for The Sun’s ‘Never Mind The Ballots’ video series, specifically focusing on the upcoming US election. This collaboration brings together the world’s largest online betting exchange with a political show that has redefined the way political news is delivered in the digital age. Since its launch in March, the show has aimed to set the tone for political discussions in Westminster, with Harry Cole at the helm. The series has already featured interviews with prominent figures such as Keir Starmer, Rishi Sunak, Nigel Farage, and others, making it a notable platform for political discourse.

The unique format of ‘Never Mind The Ballots’ involves filming each episode in the morning, followed by distribution across multiple digital channels like YouTube, TikTok, X, and Facebook. This is complemented by digital articles on The Sun’s website, which are also highlighted in the next day’s paper. With Betfair now sponsoring three special episodes dedicated to the US election, UK viewers will get a chance to engage with expert commentary and exclusive polling on the presidential debates. Betfair will provide additional insights, shedding light on the betting trends and who the gamblers believe will emerge victorious in this high-stakes election. In sum, the collaboration between The Sun and Betfair promises to deliver a fresh take on political coverage, combining The Sun’s signature style with real-time predictions and odds. It’s clear that the partnership is designed to attract a politically engaged audience eager for insightful analysis on the key issues and personalities shaping the US election.

20th August 2024: Jonathan Harding, a reporter for the Racing Post, has recently tracked the rise and fall of Betfair through the eyes of a horse racing pundit. When the Betfair Exchange first launched in 2000, it revolutionised the gambling world by allowing punters to take on the roles of both bettor and bookmaker, offering better returns than traditional fixed-odds operators. This platform quickly became the go-to for serious punters and casual bettors alike, reshaping the landscape of online betting. With its innovative in-running betting feature and strong liquidity, Betfair attracted a dedicated community of professional punters who engaged not only in trading but also in lively discussions on the Betfair Forum. However, as Harding explores, the platform’s once-dominant presence in the racing market seems to have diminished over the years.

While Betfair was initially seen as a major disruptor to traditional bookmakers and an essential tool for racing bettors, the question now is whether it still holds the same appeal. The landscape of online betting has changed dramatically, and the excitement that once surrounded the Betfair Exchange may have faded. The article raises important questions about the current state of the platform and whether it can regain the magic touch that made it such a game-changer in the early 2000s. Despite its challenges, the bookmaker remains an unreckonable player in the betting industry. But as Harding suggests, the platform’s future may depend on whether it can adapt and innovate to recapture the interest of the racing community that once thrived on it.

24th July 2024: Betfair helped one of their big winners to celebrate their lucrative wager which resulted in raking in almost £80k after placing a £5 bet. A Luxembourg-based bettor turned a £5 stake into an incredible £79,350 by successfully landing a five-fold bet with staggering odds of 15,869/1. This winning bet focused on pre-season football friendlies, predicting that there would be over 2.5 goals scored in the first half of five different matches. The games included Gimnastica Segoviana v Valladolid, Ourense v Deportivo, Weymouth v Eastleigh, Harrogate v Sheffield United, and Dynamo Kiev v Partizan Belgrade. The scores at half-time for these matches were: Gimnastica Segoviana 1-2 Valladolid, Ourense 0-3 Deportivo, Weymouth 2-1 Eastleigh, Harrogate 1-2 Sheffield United, and Dynamo Kiev 3-1 Partizan. Each of these games saw more than 2.5 goals within the first 45 minutes, ensuring the punter’s bet was a winner without needing to wait for the second half.

This remarkable win is part of a series of big payouts by Betfair recently, with another punter winning £10,370 from a £10 stake on a double bet involving pre-season friendlies. This other win came from betting on 66/1 Pathumtani Utd to beat Borussia Dortmund and 16/1 Nimes to triumph over Marseille. The second big win of the week also saw other punters profiting by cashing out their stakes early. Such wins highlight the unpredictable nature of football betting and the excitement it can bring to punters who take calculated risks. Betfair continues to celebrate these moments with their customers, providing insights, previews, and top tips to improve the betting experience as the domestic football season approaches.

27th June 2024: Away from the Euro 2024 buzz, Betfair found the time to share some tips and tempting odds for the Italian Open. This year, the DP World Tour heads to the Adriatic Golf Club Cervia, a new venue that adds unpredictability to the competition. Among the top picks for the Betfair sister sites tipsters is Calum Hill, a Scot who is reportedly showing promising form and is well-positioned to claim his second career win. Hill, priced at 33/1, recently secured a tied-second finish at the Scandinavian Mixed and has demonstrated consistency by making 13 cuts in his 14 starts this season. His recent form, coupled with his ability to perform on diverse courses, makes him a strong contender and a relatively safe bet for cautious bettors.

Another golfer to watch is Nacho Elvira, who can be backed at 50/1. The Spaniard has had a series of strong performances, including a victory at the Soudal Open in Belgium and a seventh-place finish at the Scandinavian Mixed. His track record of near-misses, with multiple second and third places, suggests he is due for another win. A solid start could see him challenge the leaders, making him an enticing each-way bet. Lastly, Sean Crocker, an American, is worth considering at 66/1. Crocker has a history of strong finishes in coastal resort settings, similar to this week’s venue. His top-10 finishes at Royal Pines and Fairmont St Andrews, along with a recent steady performance at the European Open, indicate he is on the verge of a breakthrough. With his ability to navigate both fast-running and tree-lined courses, Crocker could well be in the mix for a title challenge.

28th May 2024: Betfair didn’t stop at providing some of the most interesting odds on the upcoming election this week, they also published a blog to help its members understand the betting markets better and make more informed bets as the UK gears up to an election on the 4th of July. With Prime Minister Rishi Sunak’s unexpected call for a general election, political betting has become highly active. Betfair’s Exchange markets indicate a significant lead for Labour, with the odds heavily favouring them to secure a majority. Labour is currently at 1.13 to win a majority, suggesting an 89% chance of victory, which would mark their return to power after 14 years. The Conservatives, facing a tough political landscape, are at long odds of 29.0 to secure a majority, a stark contrast to their 80-seat majority win in 2019. The option of no overall majority stands at 9.6, reflecting the possibility of a hung parliament, an outcome seen in two of the last four general elections.

The odds for Labour to win the most seats are even more decisive at 1.07, while the Conservatives are trailing at 14.5, indicating a likely shift in parliamentary power. One of the more specific markets is betting on how many seats the Conservatives will lose. Current odds place the Tories at 1.45 to lose 201 or more seats, highlighting the severe electoral challenges they face. Polls consistently showing Labour’s 20-point lead over the Conservatives underscore this potential outcome, and internal party concerns are evident as some Conservative MPs have opted not to defend their seats. Additional markets on Betfair offer insights into potential voter turnout and the percentage of votes each party will secure. For instance, a turnout between 62.5% and 65% is currently the favourite at 2.8, reflecting expectations for a big voter presence in this critical summer election.

30th April 2024: Betfair recently showcased the strength of its betting community by celebrating a significant win for one of its punters, who won over £5,100 from a £45 bet, following Leicester City’s triumph in the Championship. This victory not only secured Leicester’s promotion to the Premier League but also completed the lucky bettor’s title treble wager, which included bets on Portsmouth to clinch League 1 and Chesterfield to top the National League. The final match that sealed this lucrative accumulator was Leicester’s decisive 3-0 victory over Preston, where Jamie Vardy’s two goals capped off a stellar performance, much to the delight of the fortunate Betfair customer. The win underscores the potential high returns of accumulator bets, particularly when combined with astute selections across various leagues. Betfair highlighted this event to demonstrate both the thrill of betting and the possibilities within their platform, where another punter is also on the brink of a significant win.

This second bettor stands to win £10,183.33 if Arsenal can clinch the Premier League title, having already succeeded with the other parts of their four-fold accumulator which included backing Leicester, Portsmouth, and League 2 winners Stockport. This scenario illustrates the high stakes and excitement typical of sports betting but also the intricate dynamics of football betting, where fortunes can hinge on the performance of teams across multiple leagues. The community aspect of betting is also a focal point for Betfair sister sites, celebrating big wins as communal successes that highlight the shared passion and engagement of their betting audience. As the current Premier League season heads towards a dramatic close, all eyes will be on Arsenal to see if they can overcome the odds and deliver another windfall to a hopeful bettor.

Betfair Review 2024

Betfair Welcome Offers

The welcome offer for new players to Betfair is one of the first things you will see when you enter this betting site. Betfair offers its new customers £30 in free bets after a £10 bet is made on the sportsbook. This offer is only valid for 30 days and the only payment methods that are accepted for this deposit are cards or Apple Pay. There is no clear promotional section on Betfair, and this welcome offer is instead displayed as the main focus of the home page.

Betfair and Flutter Entertainment Plc

Betfair is currently under the management of Flutter Entertainment Plc, which was established in 2016 as a merger between Betfair itself and Paddy Power. The company was formerly (and suitably) named Paddy Power Betfair Plc before it switched and rebranded to a shorter and more unique name in 2019. Flutter Entertainment is currently a very successful company with many well-known, large brands under their wings, including the likes of Sky Bet, PokerStars, and the already mentioned Paddy Power and Betfair. The most recent acquisition within the Flutter Entertainment group is Tombola, one of the UK’s largest online bingo brands.

Betfair itself was originally opened in 2000, and they were the first betting company to sponsor an English football team, which they featured on the Fulham 2002–03 season kit. Betfair is a global brand that has since made its way overseas to countries like the USA and Australia. Betfair operates the world’s largest online betting exchange, and it has many other categories within its site, including poker and bingo, so there is a lot of options for Betfair customers and players. Betfair has continued to partake in sponsorships and deals over the years, with its most recent announcement being its official 2022 season sponsorship of the Campeonato Carioca. However, with great success also often comes controversy, and Betfair is no stranger to their own controversies. In 2011, Betfair admitted to customer data theft, and over the years, the Advertising Standards Agency have banned multiple of their adverts for being misleading or ambiguous. Betfair still remains one of the most well-known betting brands out there, so none of this has affected its reputation too severely.

Monthly Promotions

The other promotions and offers available at Betfair can be found on the home page too, alongside the welcome offer, and if there is a promotional section anywhere on this betting site, it is not easy to find. At Betfair Exchange, you can get your first £20 bet back if it loses, but this bet must be placed 7 days after opening your account.

Some of the other offers include a daily prize pinball where players can have the chance to win free spins, bonuses, scratch cards or cash thanks to this daily pinball. As well as this, new players can also get 50 free spins on selected Betfair Casino games. These offers are directed towards players of the Betfair Casino site rather than the sportsbook. Over on the Betfair Casino site you can find a promotion section with all of the relevant offers.

Pros and Cons of Betfair

Pros: Betfair has been an active brand for over two decades now and has earned itself enough street credit and popularity to be known as a good site to visit. Within Betfair, there are many forms of entertainment. From their sportsbook to casino or poker, there is a lot to choose from here.

Cons: There are not many ways to contact customer support if you have any additional queries that cannot be answered via the help section. There are not many promotions available, and Betfair does not seem to prioritise offers or additional bonuses as much as it could.

Featured Slots and Games

On the main Betfair site, the most popular sports are listed across the top of the site, as well as a list of all sports to choose from. Some of the more popular sports include football, horse racing, and tennis, but you can also pick from a wide selection that includes golf, darts, or special bets. At the risk of stating the blindingly obvious, sports betting is what Betfair does best. Its betting exchange is widely regarded as the best in the industry.

Over on the Betfair Casino, you can pick from a range of slots, live casino, or megaways, or you could even search for a specific game if you know just what you are looking for. Some of the most popular games at Betfair Casino include Eye of Horus Fortune Play, and Wild West Gold Megaways. The newest releases at the top of the page showcase titles like 10001 Nights Megaways, Slingo Stampede, and Spins O’ Gold Fortune Play. The casino has been extensively expanded in recent years and is now backed by marketing. We’re sure you’ve seen the Backstreet Boys-inspired Betfair Casino advert on television more often than you can count.

Deposit and Withdrawal Methods

The accepted payment methods at Betfair include Visa Delta, Solo, Visa Electron, MasterCard, Neteller, Skrill, PayPal, Web Money, Paysafecard, and Rapid Transfer. Card deposits are usually immediate, but withdrawals may take 2-5 working days, depending on the payment method used. Information regarding payment methods can be found in full within the help section of the Betfair site.

Customer Support and Licence

As well as the detailed and extensive help and FAQ section, Betfair also has a chat service that can only be accessed by logged in customers. Other than this, there are no other clear contact methods available on the main Betfair site.

Betfair is licensed by the Malta Gaming Authority and the UK Gambling Commission, which means it is a safe site and company for UK players to visit and enjoy. The full licensing details can be found at the bottom of the Betfair site. The brand’s licence is held via PPB Games Limited and is clean. The same licence doesn’t cover all of the Betfair sister sites, but does cover Paddy Power.

Final Thoughts on Betfair

It is likely you have already heard of Betfair before, but if you have not, we hope this review has given you some insight into the brand. It is definitely a site and brand worth checking out, for all types of players – since their offering is so large, there really is something for everyone. When it comes to customer quality and service, their support and promotional content could be a bit better, with a few more options, but Betfair has still managed to become the world’s largest online betting exchange, and that certainly speaks for itself.

Even More About Betfair

Betfair Adverts

With its vast marketing budget, Betfair has always pulled out all of the stops with its adverts. However, no advert was more memorable than the 2022 ad which harks back to a bit of Only Fools and Horses and Backstreet Boys nostalgia. The Betfair Casino advert which sees a Del Boy-esque trader opening up a yellow market stall before breaking into a casino-oriented iteration of ‘I Want It That Way’, was designed to advertise the casino’s Prize Pinball Jackpot game, which has become somewhat of a flagship feature of Betfair since the launch.

Betfair Sponsorships and Partnerships

When it comes to sponsorship deals, Betfair tends to look outside of the UK for its prime sponsorship targets. One of the biggest sponsorship deals was struck with Barcelona FC in 2016; the sponsorship agreed that Betfair would become one of the official global partners for three seasons. Once that sponsorship deal had its season, Betfair moved on to be the official sponsor of Conmebol, an official South African Governing Body.

Betfair Affiliate Program

Betfair affiliate partners work directly with the bookmaker, cutting out the middleman, and ensuring affiliates have everything they need to effectively market the bookmaker. Betfair is a little more discerning with who they let on board than your average gambling platform. Firstly, you will need a website which attracts visitors interested in wagering on sports, fluttering on sports, and playing poker; your website and affiliate partner application will be manually reviewed, and if you make the cut, you will be given all the tools you need to start generating an income. Affiliate partners can choose to earn on a cost-per-acquisition basis, generate income through ad spend by spreading brand awareness, or a hybrid deal.

Betfair on Social Media

Like all major sportsbooks in the UK, Betfair makes being at the epicentre of sporting action its business; this way, the betting platform can always stay in the minds of bettors when they are pontificating over the outcomes of major sports fixtures. At the bottom of the Betfair main landing page, you will find the icons of all the social media and streaming platforms the bookmaker is vocal on, in addition to its own in-house blog. The Betfair podcasts can be streamed on Apple Podcasts, Spotify, SoundCloud and YouTube; alternatively, you can always follow the bookmaker on Facebook, X, and Instagram for bite-sized updates from the bookmaker.

To give you a taste of what Betfair typically covers on its social media channels, on Facebook, the bookmaker has recently published a list of the teams with the most shots allowed in Europe during the 23 / 24 season, revealed that Sheffield United have conceded 47 goals in 16 home matches beating every other team in Premier League history, and mocked Jurgen Klopp for believing that Arsenal has what it takes to beat Manchester United.

Betfair in the Press

In July 2023, Betfair introduced a game-changing feature for football bettors, the 90:00 Minute Payout. This offer, available for the entirety of the 2023-24 football season, ensures that winning match odds bets are paid out at the 90-minute mark, regardless of any subsequent developments in added time. This new feature, which commenced with the Women’s World Cup, is designed to alleviate the frustration of last-minute betting upsets due to injury-time goals. The 90-minute payout applies to various bet types, including single bets, multiples, and Bet Builders. It’s a particularly significant development for football bettors placing multiples, as it removes the anxiety of a late goal jeopardising a potentially lucrative ACCA return. The rule is simple: if your team is leading as the clock strikes 90:00, your bet is settled as a winner, irrespective of any twists in the tale during stoppage time.

This feature is available across a wide range of football leagues and tournaments, marked by a distinctive ’90’ icon. Bets can be placed pre-match only, and the offer extends to both Singles and Acca, as well as Bet Builders. Naturally, in the case of Accas and Bet Builders, all other legs must also win for the bet to pay out. The 90 Minute Payout is settled in cash, and the Cash Out option remains available during the match.

Flutter Entertainment PLC in the Press

The recent surge in discussions about Flutter Entertainment PLC’s foray into the US gambling market has been further fuelled by an insightful article from Proactive Investors. Flutter, the powerhouse behind the Betfair sister sites, Paddy Power and FanDuel, has boldly listed its shares on the New York Stock Exchange, a decision that seems less of a gamble and more of a masterstroke – in hindsight. This move, complemented by a secondary listing on the London Stock Exchange, signifies Flutter’s commitment to the US market, where FanDuel has already established a major presence. Flutter’s CEO, Peter Jackson, has expressed confidence in this decision, anticipating significant capital market benefits. The company’s transition to a US primary listing is expected to be completed by the end of May 2024, subject to shareholder approval. This shift aims to leverage the larger pools of capital and liquidity available in the US, along with a more favourable regulatory environment.

Flutter’s recent performance in the US spectator sports industry has been nothing short of remarkable, with a 40.7% increase in revenues, amounting to £4.5 billion in 2023. FanDuel has continued to strengthen the gambling operator’s position, attracting approximately 3.7 million new users. In contrast, the UK and Ireland segment also saw growth, with revenues rising by 14.4% to £3 billion.

Flutter’s market dominance on these shores is around 30%, but it’s the US market that’s showing the most robust growth. The company’s sportsbook market share in the US rose from 50% to 53.4%, while iGaming went from 21% to 25.7%. With the US market’s rapid expansion, partly due to the relaxation of gambling regulations, Flutter’s strategic positioning seems more astute than ever. Analysts at Jefferies have highlighted the potential for significant growth in the US iGaming market, projecting a total addressable market of £15.6 billion by 2030.

Betfair Player Reviews

Here are some recent player reviews of Betfair we’ve picked up from around the web. The comments have been edited.

Lawrence – 21 Apr 2024 – Trustpilot