Fitzdares Sister Sites

Fitzdares has no sister sites, but alternative Fitzdares sister sites are listed below. Fitzdares (fitzdares.com) is operated by Fitzdares Limited.

Sites like Fitzdares

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Fitzdares Sister Sites 2024

You’ve arrived at this page because you want to see Fitzdares sister sites, but we’re afraid you’re out of luck. There are no Fitzdares sister sites. This is the only site that Fitzdares Limited owns and operates. We suppose there was a clue in the name. However, we’re happy to recommend some alternatives you might wish to consider. They don’t belong to the same casino network company, but they work perfectly fine as alternative Fitzdares sister sites.

Quinnbet

If there were such things as genuine Fitzdares sister sites, Quinnbet would be the perfect example of one. We’ve chosen Quinnbet for this list because, like Fitzdares, it’s a sports betting company that’s better known for what it does offline than what it does online. We’ve also chosen it because it’s a comparatively smaller name than some of the others we’re going to mention on this page. We’re entirely aware that some players are drawn to betting sites like Fitzdares and Quinnbet because they prefer dealing with smaller betting companies rather than the big ones, where you can often feel like you’re just a number or a tiny spoke in an enormous wheel. Quinnbet has the feel of a family-run betting company even though it isn’t, and it has an authentic Irish feel to its website.

It would be impossible to run an Irish-themed (or Irish-owned) sports betting site unless the primary focus of that site was horse racing. Horse racing is a speciality among all of our alternative Fitzdares sister sites, but at none more so than Quinnbet, where you could be forgiven for thinking that it’s the only thing the site does. If you open up the long list of sports that the site accepts bets on, though, you’ll find that it deals in just about every pro sport that you might want to place a wager on, from Alpine skiing to volleyball. Beyond that, Quinnbet offers access to pools, virtual sports betting, and a limited casino and live casino pairing. You won’t get quite the same level of support or promotional power you’ll find at the bigger brands – which is understandable – but you should be able to find a few ways to put some extra spice on your bets if you check the promotions tab often enough.

William Hill

We’ve gone from one end of the spectrum to another by listing William Hill after Quinnbet, but it wouldn’t be possible to assemble a list of makeshift Fitzdares sister sites without it. Our qualifying rule for these sites is that they have a real-world presence as well as a digital one, and there (arguably) isn’t a betting company in the UK with a bigger real-world presence than William Hill. There are people in the country who’ve never placed a bet on any sporting matter in their lives in the UK, but they still know the name “William Hill” and know what the company does. It’s one of the most trusted names in the UK betting scene, and that’s still true even though William Hill is no longer the independent company it was for almost a century after it was founded.

In 2021, William Hill (or, at least, the online aspect of the massive brand) was sold to its competitor, the 888 Group, in a multi-billion pound deal. The acquisition came after another company bought William Hill in its entirety but decided that it only wanted to keep the US-based aspects of the business. The physical William Hill shops – nominally, at least – still belong to WHG International Limited. There’s been no suggestion that the shops are in any danger of being sold, transferred away or closed, which is good news for the bettors who’ve been nipping into them to put a quick accumulator on for generations. William Hill’s history is deeply rooted in sports betting, but this new-age William Hill has embraced the possibilities of the internet age and so now offers William Hill Vegas, William Hill Poker and William Hill Bingo. William Hill Casino wasn’t quite the success that its owners hoped it would be, but the success of all the other brands and sub-brands makes William Hill more than worthy of inclusion among our alternative Fitzdares sister sites.

Ladbrokes

The only reason we said “arguably” after describing William Hill as the betting company with the biggest presence on the UK high street is that companies like Ladbrokes exist. If Ladbrokes does have a numerical advantage over William Hill when it comes to betting shops, it might be because they got started earlier. The first Ladbrokes betting shop opened in the UK in 1902. That’s a staggeringly long time ago and means that Ladbrokes is a 120-year-old company as of 2022. You probably won’t be at all surprised to hear that statistic makes the famous red-fronted betting company the oldest of its kind in the world. However, it’s doubtful that the founders of Ladbrokes would recognise the company as it exists today. They formed the company at the site of horse and greyhound racing tracks before going on to buy and open some dog and horse racing tracks of their own. Back then, opening physical racing tracks was the ultimate in expansion. Ladbrokes sold those tracks off a very long time ago.

The 2020s version of Ladbrokes still exists in the physical world – it wouldn’t qualify for our list of Fitzdares sister sites if it didn’t – but in the digital world, it can offer a much deeper and wider collection of products. Since jumping on the internet bandwagon, Ladbrokes has become a casino site capable of going toe-to-toe with any other casino site in the world. Ladbrokes Casino is highly likely to contain all of your favourite online slots. Ladbrokes Poker stages some of the most respected big-money tournaments in the world. Ladbrokes Bingo is also a major addition to the site. You can even take part in live game shows streamed through the Ladbrokes website – or you can use it the way its founders intended and watch horse racing while placing the occasion bet on the outcome of said races. The choice is yours.

Coral

We could have mentioned Coral when we were talking about Ladbrokes. Earlier on, we said that some of our replacement Fitzdares sister sites are genuine sister sites in their own right. Ladbrokes and Coral are the two sites that we had in mind. It’s hard to imagine that any two betting companies in the world have more similarities than these two – and the similarities began with their ages. Coral isn’t quite as old as Ladbrokes is, but it’s still one of the county’s oldest betting companies after opening its doors for the first time in London in 1926. For almost all of the near-century that followed, Ladbrokes and Coral did battle on the streets of the United Kingdom. In every small town and every big city, the two companies wanted to have the busiest and best-positioned shops to attract trade. They also competed to sponsor race meets and other sports events. When the internet came along, it changed everything.

The greater level of competition introduced by the internet made Ladbrokes and Coral realise that two heads – especially big heads – are better than one. They ended their rivalry forever by merging to create LC International Limited. The two brands retain their unique identities, but both are now part of the same parent company. They’re not the only sites on that network – it also contains huge brands like Gala Spins, Foxy Bingo, Bwin, Party Poker and more. All of this is by the by, though – Coral is another of the UK’s biggest sports betting names in both online and offline form and makes the ideal addition to a collection of alternative Fitzdares sister sites. Whether you prefer placing your bets on the internet with Fitzdares, you can rest assured of being able to do the same with Coral. Much like Ladbrokes, Coral has expanded upon its sports betting brand to introduce sub-brands like Coral Casino, Coral Bingo, Coral Poker and Coral Games. Those are all factors that arguably give Coral an edge over Fitzdares.

Betfred

We decided that all of our alternative Fitzdares sister sites need to have real-life betting shops as well as betting websites, so that doesn’t leave us with many remaining options. We’re not quite done yet, though, because we still have Betfred to talk about. Betfred started when Fred and Peter Done (their surname is pronounced so as to rhyme with “bone,” despite the way it’s spelt) banked the money they’d made betting on the 1966-1967 British Home Championship, which was a home countries football event. They used that money to co-found a bookmaking business called “Done Brothers,” consisting of a single store where every member of the Done family worked. Peter left to form Peninsula Business Services in 1983, and the company became “Betfred.” It’s been trading as Betfred ever since. Fred Done is semi-retired now, but he’s still active within the company. Nothing significant happens at Betfred without Fred Done’s approval. He was still the company’s CEO until 2021 but stepped down that year, taking up the role of Chairman instead.

The above paragraph explains how Betfred came to exist, but let’s talk about the company as it is today. There are now more than 1600 Betfred shops in the UK, and the company has an annual turnover in excess of £10bn. Most of that money comes through the Betfred website. While the north of England is still Betfred’s heartlands, the company Fred and Peter founded is now a global entity. It was the official sponsor of the NFL sports betting show “The Game Day” between 2021 and 2022 and sponsors RCD Mallorca in La Liga in Spain. As recently as June 2022, Betfred expanded even further by purchasing a South African bookmaker called LottoStar. Betfred might trail behind Ladbrokes, William Hill, and a couple of our mother replacement Fitzdares sister sites when it comes to public profile, but not when it comes to content. You can bet on just about anything you can think of with Betfred, and if you’re not sure where to go next, just let Michael Buffer guide you. The legendary boxing ring announcer is the brand ambassador of Betfred and makes multiple appearances across the company’s website to point players in the right direction for promotions and the latest in-play odds.

Fitzdares News

24th October 2024: When Rangers Review went in search of the top sportsbooks in the UK, they found that Fitzdares offers an unbeatable experience for bettors looking for a luxury betting experience. As part of their detailed analysis, the review ranks Fitzdares alongside other notable contenders, including 10bet, All British Sports, and YetiSport. Fitzdares was lauded for its personalised service, offering players a unique betting number, a feature not commonly seen in other platforms. Meanwhile, 10bet tops the list due to its wide range of markets and competitive welcome offer, which provides a 100% deposit match up to £50. All British Sports also impressed with its cashback feature on lost bets and an accumulator boost for football fans.

YetiSport, while offering a smaller selection of sports, caters well to those who enjoy casino games alongside their sports wagers. Throughout the rankings, bookmakers were assessed based on factors such as welcome offers, payment methods, market variety, and customer support, ensuring each platform met high standards. While some platforms like Betfred and Coral offer more comprehensive options for bettors interested in a broad spectrum of sports and ongoing promotions, Fitzdares’ attention to detail and customer experience has earned it a distinct spot in this review. Whether players are looking for competitive odds, free bet offers, or in-play betting features, these top bookmakers provide a range of options tailored to different preferences, making it easier for punters to find the ideal platform for their betting style. However, the opinions of critics should never be taken as gospel – you must also do your own research into the platforms which work best for you.

24th September 2024: Gambling.com recently promoted the welcome offer from Fitzdares, along with several of the other notable components of the prestigious sportsbook. Gambling.com notes how Fitzdares, a name well-known for its long-standing presence in sports betting, has expanded its reach by launching a sportsbook and casino platform. New players are in for a treat as the Fitzdares Casino offers a 100% welcome bonus of up to £100, an offer that has been described as straightforward and popular among new customers. To claim this offer, new members need to register an account, deposit at least £10, and wager a minimum of £20 on any slot game within 48 hours. Once these steps are completed, the casino will match the first deposit, giving players a chance to explore their extensive game collection.

With over 2,500 games available, including more than 30 jackpot slot games, there’s plenty to keep players entertained. The welcome bonus is subject to a 40x wagering requirement, which must be fulfilled within seven days. Once these conditions are met, any remaining balance can be withdrawn using Visa or Mastercard, both of which are accepted payment options. But it’s not just about the welcome offer. Fitzdares Casino has a variety of promotions designed to keep the experience engaging throughout the week. For instance, players can take advantage of the weekly cashback bonus every Monday, where up to 10% of losses from the previous week are credited back, with a maximum of £50 available. The live casino section provides additional opportunities for excitement, featuring games like roulette and blackjack hosted by live dealers. There’s even a special promotion every Tuesday, where staking £10 on live games grants players entry into a prize draw with a total pool of £1,000.

20th August 2024: Stuart Broad, England’s second-highest all-time Test wicket-taker has been brought on board as an official ambassador for Fitzdares this week. The website, Sponsorship.org, believes that Broad perfectly aligns with Fitzdares’ values of charisma, legacy, and consistent excellence. This two-year deal will provide the prestigious bookmaker’s members with exclusive access to Broad through monthly blogs, video content, and appearances at club events throughout the year. As part of this partnership, Broad will also be involved in a charitable initiative supporting The Broad Appeal, which raises funds and awareness for Motor Neurone Disease. In a benevolent move, the UK betting brand has committed to providing Broad with a monthly betting pot of £500 to stake on sporting events, with all profits directed towards the charity, signifying that Fitzdares goes above and beyond with their brand ambassadorships to benefit their members and good causes.

Broad’s insights on major sporting events are expected to generate lively discussions and set the tone for Fitzdares’ ongoing engagement with its audience. Broad’s fans can get the chance to meet the cricket legend at various events, ranging from the Churchill Box at Royal Windsor to the pop-up Club at Prestbury Park during Cheltenham, and even on the Fitzdares golf course at Naunton Downs. William Woodhams, CEO of the bookmaker recently spoke of how Broad’s charm, charisma, and love for the sport make him the ideal representative for the brand. Broad himself shared his excitement about becoming a brand ambassador, appreciating the brand’s unique and personal approach to the industry.

24th July 2024: A major development occurred in the iGaming industry when Wazdan gained entry to the Canadian market via Fitzdares. The new collaboration is a huge stride forward for Wazdan which has become revered for its unparalleled iGaming content. Now, Canadian players will have access to Wazdan’s top titles, including Mighty Wild: Panther Grand Gold Edition, Mighty Fish: Blue Marlin, and 25 Coins, through Fitzdares’ platform, which utilises Light and Wonder’s aggregation solution. The article in iGaming Future that announced the new partnership also had plenty of praise to bestow on the sportsbook, which was described as a company with a storied history in sports betting since 1882 and a strong presence in Ontario. Undoubtedly, Canadian players were stoked to try out Wazdan’s innovative game features. These features, such as Hold the Jackpot, Chance Level, and Stick to Infinity mechanics, have played a major role in revolutionising the iGaming landscape.

iGaming Future notes that this potentially prosperous new partnership Wazdan’s commitment to expanding its global reach and delivering its unique gaming portfolio to a wider audience. For Canadian players, this means more variety and excitement in their online casino experience, with access to Wazdan’s cutting-edge games and features. The collaboration is expected to be well-received by players, thanks to the shared vision of both companies to deliver fresh content that prioritises user experience. This move is a clear indication of both companies’ dedication to innovation and quality in the rapidly evolving iGaming sector. As Wazdan’s games roll out to Fitzdares’ players, the Canadian market can anticipate a richer and more dynamic online gaming environment, further solidifying the partnership’s impact on the industry.

27th June 2024: Fitzdares had the pleasure of topping Complete Sports’ list of the top Euro 2024 betting sites this week, which had plenty to do with its exceptional range of betting options, covering every match from the group stages to the anxiously awaited final. The betting brand’s appeal lies in exclusive offerings and personalised customer service that caters to both seasoned bettors and high-rolling newcomers. The superlative service kicks off with a generous bonus which totals £25 in free bets across various sports including football, greyhound racing and virtual sports after wagering a minimum of £50 on odds of 2.0 or higher. The site’s dedication to a premium betting experience is evident through its VIP services, tailored for high-rollers, which include high betting limits and personalised customer support. This makes Fitzdares an ideal choice for those who prefer a more exclusive and bespoke betting environment. However, casual bettors may find the emphasis on high-stakes betting and membership requirements less accommodating.

The bougie betting brand also impresses with its extensive market coverage. For instance, bettors can place wagers on outright winners, with England, France, and Germany all offered at odds of 4/1, making them joint favourites. Other betting markets include top goalscorer, various group stages, and special bets on specific teams, particularly England. In summary, Fitzdares not only offers a comprehensive and rewarding betting platform for Euro 2024 but also provides a superior customer experience with its personalised services. This combination of features makes it the top choice for football fans looking to enjoy the European Championships to the fullest.

28th May 2024: The new customer offer from Fitzdares, which allows new members to bank £25 in free bets and 10 free spins after wagering £50, was mentioned when Betting Tips 4 You shared their predictions on the Verona vs Inter Milan game. As Inter Milan wraps up their remarkable Scudetto-winning season, they head to Stadio Bentegodi to face Hellas Verona in the final Serie A fixture. Inter, having amassed 93 points and scored 87 goals while conceding only 20, are expected to dominate this match. Their offensive strength is led by Lautaro Martinez, who has netted 24 goals this season, making him the top scorer in Serie A. The support from midfielders like Hakan Çalhanoğlu and Federico Dimarco has been pivotal in their success. Verona, on the other hand, have had a season marked by resilience, managing to secure their Serie A status despite a challenging start. Under Marco Baroni, they have shown improvement, particularly after strategic signings in the winter transfer window. However, their defence has conceded 49 goals, highlighting vulnerabilities that Inter’s potent attack is likely to exploit.

The key battles in this match will be in the midfield, where Inter’s Nicolò Barella and Çalhanoğlu will face Verona’s Michael Folorunsho and Suat Serdar. Inter’s dominant midfield is expected to control possession and create numerous chances, while Verona will rely on quick counter-attacks. On the wings, Inter’s Denzel Dumfries and Dimarco will look to outflank Verona’s Juan Cabal and Diego Coppola. For football bettors, the best bet is Inter Milan to win with over 2.5 goals, given their scoring history and Verona’s defensive weaknesses. A correct score prediction of 3-1 in favour of Inter Milan seems more than plausible.

30th April 2024: When Betting Tips 4 You released their betting preview for the Aston Villa versus Chelsea match, they took the opportunity to heavily promote the new customer offer available at Fitzdares, highlighting the generosity of Fitzdares sister sites. The preview detailed the match taking place on April 27, 2024, at Villa Park, pivotal for both teams in their Premier League campaigns. Aston Villa, with a robust home record of 12 wins in 17 games and 43 goals, stands in stark contrast to Chelsea’s struggling form, having conceded 11 goals in their last five matches and reeling from a 5-0 defeat against Arsenal. The analysis pointed out key players such as Ollie Watkins, who has been outstanding with 19 goals this season, suggesting his direct contest with Chelsea’s Thiago Silva could be decisive. Additionally, the midfield matchup between Douglas Luiz and Enzo Fernández could significantly influence the game’s dynamics.

Betting Tips 4 You backed Aston Villa to exploit Chelsea’s apparent defensive weaknesses, citing Chelsea’s dismal away record of just five wins in 16 matches, as a basis for a predicted home win. The betting tips, aligned with detailed tactical analysis, suggested a correct score prediction of Aston Villa 3-1 Chelsea, considering both teams’ scoring patterns and recent form. Ollie Watkins was tipped as a likely goalscorer, with his agility and sharp finishing skills poised to challenge Chelsea’s faltering defence. The article also included predictions on other aspects of the game like corner counts, and foreseeing Aston Villa to win more corners with a total exceeding ten, reflecting both teams’ styles of play and tactical setups.

Fitzdares Review 2024

Welcome Offers at Fitzdares

You’ll have to do some digging if you want to find the Fitzdares welcome bonus, but we promise that it’s there if you look hard enough – it’s just that the site doesn’t advertise it as prominently as other betting sites might. That’s one of the things about Fitzdares – it’s far too classy a brand to indulge in anything as classless as overt marketing. In any event, the new customer offer at the site is £25 in free bets for anyone who joins the casino and stakes £50 or more. That’s a little more than you’ll be asked to pay to receive a sign-up bonus at most sports betting sites, but again, Fitzdares is an upmarket brand. It’s not really here to serve the interests of the average punter. Those who take advantage of the promotion will also receive ten free spins to use in the Fitzdares casino. There’s no mention of wagering requirements, so we’ll assume that none exist and hope that we’re not disappointed on that front later.

About Fitzdares Limited

Fitzdares is operated by Fitzdares Limited, and it is the one and only brand within this company. Fitzdares was first established in 2005 and was one of the first online bookmakers to provide the chance to bet via text. Fitzdares then released their app in 2018. Fitzdares does not have any sister sites, but this is because Fitzdares is more than just an online brand. Fitzdares is actually a private, luxurious sports club with two locations based in Mayfair and the Cotswolds. This club is capped at 2000 members and costs £600 a year to join. It is very prestigious and there is a membership form linked on the actual Fitzdares site for people to fill out if they wish to be part of this exclusive club. The home page of Fitzdares matches this prestigious club with its slick and modern design that makes you question if this is even a betting site at all. In 2023, the company announced a partnership with Fulham Football Club, indicating for the first time that it’s looking to shake off the idea that it’s only interested in horse racing.

Other Promotions

Since there is no clear welcome offer, it seems Fitzdares are banking on the rest of their sitewide promotions bringing in the players, so let’s see what they have to offer. The offers are mostly sporting-related offers since Fitzdares is more a sports betting site than a casino site, and some of the offers include money back on certain losses with specific requirements. They also offer 10% money back on tennis losses and certain horse racing, so Fitzdares seems keen to keep their players returning.

The other offers include bonus winnings on certain horse racing, as well as one free bet after you place five pre-tournament bets. This is all that is on offer on Fitzdares at the time of writing, and it has not blown us away – so hopefully, the rest of the site will be a bit better.

Pros and Cons of Fitzdares

Pros: The Fitzdares site will gain its customer base from people who know the name rather than from what is on offer, which definitely makes it unique. With the offering of casino games alongside sports, there is a decent entertainment spread here at Fitzdares. If you can afford to take part in the bonuses and promotions, you might be able to make a decent return from them. It’s a classy, sophisticated, upmarket betting brand. .

Cons: Both the site and the brand are very old-school. You can’t use most modern payment or withdrawal methods at the site, and plenty of the promotions have high barriers to entry. It’s not a place for those who prefer to play according to a small budget or those who like the convenience of e-wallets. There’s something old-world about the brand that might put some players off, especially young players.

Featured Slots and Games

The Fitzdares sports site has a sportsbook page that will be familiar to many sports betting players. The site is probably not as good as it could be in terms of design and looks quite poor in comparison to its competitors—but that is just our opinion. The main sports on offer here include horse racing, football, cricket, and more.

Even though Fitzdares is a sports betting site, it also offers casino gaming, which most sites like this will. The casino site has a totally different look to the sports site and switches to a gold colour scheme that feels more fitting for a casino. The name of this casino is F Club Casino, and unfortunately, there are no specific casino promotions or offers available here, other than cash prizes and drops available across the site. This puts the F Club Casino pretty low in our rankings.

The casino site itself looks pretty standard, with their selection of Fitzdares Highlights being the first thing you see. Some of the games in this section of the site include Blackjack, Hyper Gold, Key to Success, and a few more. Across the top of the site, you will see headers that take you to new slots, roulette, card, live casino or set limits sections.

Deposit and Withdrawal Methods

There is no easy way to find the payment information on this site, and at the bottom of the page you will see the accepted methods include only Visa, MasterCard, and Maestro. This applies for both the sports and casino sections at Fitzdares and is another negative to add to this list, as there really are not many payment options available for players.

Players must refer to the terms and conditions for more information regarding payments on the Fitzdares site. The minimum deposit amount accepted at Fitzdares is £10, and the maximum is £40,000. The minimum withdrawal is also set at £10.

Customer Support and Licence

Customer support is also not the best at Fitzdares. There is no FAQ or help section available; there is only a contact section. For other information, players must use the lengthy terms and conditions. Fitzdares has provided two contact numbers, one for calling (020 7851 5407) and one for texting, as well as an email (bet@fitzdares.com) or contact form.

Fitzdares is licensed by the UK Gambling Commission, so it is a safe site for UK players to explore. The licensing information can also be found at the bottom of the page. The licence is clean, and while there are no Fitzdares sister sites at the moment, it would apply to any that the operator might launch in the future.

Final Thoughts on Fitzdares

Since Fitzdares really is just the online site for the real-deal, exclusive members club, it is not a surprise that there is not much to offer. Any players who are choosing Fitzdares over the other casino and sports betting sites out there probably know of Fitzdares already and have not simply been won over by the welcome offers or sitewide promotions. That being said, as a stand-alone betting site, Fitzdares is really not all that. While the home page is well-designed, the actual sportsbook and casino sites are nothing special, and we do not see any reason to recommend them. Fitzdares is not a bad site, but it does not have a lot to offer the regular player, and it does not jump out at us for any reason other than its legacy. We suspect that people who interact with the brand in the real world have a far better time than those who interact with it online.

Even More About Fitzdares

Fitzdares Adverts

When it comes to publicity, Fitzdares do things a little differently and always garners plenty of attention as a result. You only need to look at all of the media headlines which flocked around the bookmaker’s £20 pint of Guinness stunt. In 2024, the bookmaker celebrated the 100th Cheltenham Gold Cup while simultaneously following their previous year’s stunt of launching the world’s most expensive pint of Guinness, which was a daring cocktail of the iconic brand of stout and sparkling wine. Fitzdares shifted gears to offer one of the cheapest pints in the country; this year, they priced their Guinness at just £3.30, a nod to the 3.30 pm start time of the Gold Cup, significantly undercutting the racecourse’s price of £7.50 per pint. This move is a masterstroke in public relations, demonstrating how a creative and memorable approach can be far more effective than traditional advertising. By directly engaging with the public’s interest and humour, Fitzdares has not only created a buzz around its brand but also positioned itself as a company that understands and appreciates its customers’ perspectives. The offer was available at two of Fitzdares’ Club locations in Mayfair, London, and at trainer Ben Pauling’s stable in Naunton, Gloucestershire, during the four days of the festival. This initiative, while playful, highlights Fitzdares’ commitment to offering value and enjoyment to racing fans, further cementing its reputation as a brand that stands out in the competitive world of bookmaking.

Fitzdares Sponsorships and Partnerships

In 2023, Fulham Football Club renewed its sponsorship contract with Fitzdares for the 2023 / 2024 season. The sponsorship, which was initiated ahead of the 2022 / 23 season, resulted in memorable matchday experiences for Fulham FC followers. At Craven Cottage – the home of Fulham FC – Fitzdares transformed the Partner’s Lounge into a swanky hub of elegance, mirroring their Mayfair establishment’s ethos.

This season, the most prestigious and historic bookmaker elevated the experience for Fulham fans by kitting out a lounge with Bill Butcher’s sports illustration art and art and interior designer Rossana Bossom’s distinctive style, offering a premier view of the action, complemented by 30 seats. However, Fitzdares’ commitment and support of the club and its fans extends beyond aesthetics; they’ve collaborated with Fulham’s Executive Chef to offer top-tier cuisine, ensuring the club’s signature pies remain a half-time staple. On non-matchdays, Fitzdares will host exclusive events for members, including screenings of major sporting events. Will Woodhams, CEO of Fitzdares, expressed his delight at establishing a permanent presence at a Premier League ground.

Jon Don-Carolis, Fulham FC’s Commercial Director, echoed this sentiment, highlighting the seamless integration of Fitzdares into the club’s matchday hospitality and their joint efforts in creating engaging content and promoting responsible gambling. This partnership not only enhances the matchday experience but also fortifies the connection between two venerable institutions in the world of sports and betting.

In July 2023, Fitzdares expanded into the Canadian market via a partnership with Affili8. Affili8’s role in this collaboration is to leverage its experience and knowledge of digital strategy and SEO marketing to facilitate the quintessentially British sportsbook’s entry into the newly established Ontario market. In a press release, Tristan Wootton, Fitzdares’ Director of Growth, expressed his enthusiasm for working with Affili8, citing their understanding of Fitzdares’ brand ethos and their contribution to the company’s scaling efforts. This partnership is also seen as a mutual benefit, with Fitzdares passionate about supporting British businesses like Affili8.

Fitzdares on Social Media

Fitzdares isn’t overly active on Facebook, which, we suppose, is to be expected for a bookmaker of such high calibre. However, there is an official Facebook page, which is sometimes used to promote Fulham FC or discuss big up-and-coming races. X (Twitter) seems to be the bookmaker’s social media channel of choice, where you can find out about new promotions and horse racing news.

Fitzdares in the Press

Fitzdares has recently elevated its leadership team by appointing Nick Dutton as the new Chief Operating Officer. Dutton, a seasoned professional with over three decades of experience in IT and technology within the gaming sector, steps into this role with a wealth of knowledge and expertise. His previous tenure at Sporting Group as Chief Technology Officer saw him significantly contribute to mergers, IT operations, product development, and quality assurance. At Fitzdares, Dutton is set to oversee technological advancements aimed at driving brand growth and enhancing the user experience for Fitzdares members. His role will be crucial in steering the company’s UK and international operations towards a new era of technological excellence and service quality.
Dutton’s appointment is part of a grander scheme to bolster the senior executive team, which includes recent recruit Martin Semler, the new Group CFO based in Toronto. His vision for Fitzdares involves leveraging the company’s unique blend of cutting-edge technology and personalised customer service to maintain a competitive edge in the gaming industry. This strategic hire follows a successful year for Fitzdares, marked by extending their partnership with Fulham FC and launching new initiatives like ‘The Racing App’.

On the subject of The Racing App, In December 2023, the Irish Mirror highlighted The Racing App as a ground-breaking addition to the horse racing world. This app, a collaborative effort between Fitzdares and Quantum Leap Solutions (QLS), offers a unique, cost-free experience for horse racing fans. It stands out for its comprehensive coverage of live races and replays from both the UK and Ireland. The app’s user-friendly interface and unrestricted access to racing content set it apart in the market.

The Racing App integrates advanced data analytics, live race streaming, and innovative predictor algorithms with world-class race cards. This combination provides users with rapid access to the latest data and insights. Additionally, the app features an integrated betting platform through Fitzdares, offering exclusive deals and competitive odds. Users benefit from expert analysis, including contributions from respected broadcaster Cornelius Lysaght and The Nick Luck Daily Podcast. The free platform, with no in-app costs, is promoted across racecourses, starting with Fitzdares’ sponsorship at Lingfield Park Racecourse. Ian Heaney, CEO of Quantum Leap Solutions, and Will Woodhams, CEO of Fitzdares, both emphasise the app’s blend of traditional race analysis with cutting-edge technology, making it an unparalleled resource for racing fans and punters alike.

Fitzdares Player Reviews

Here are some recent reviews of Fitzdares that we’ve picked up from around the web. The comments have been edited.

Teebee – 21 Apr 2024 – Trustpilot